Want to start marketing your own business using offline strategies?
When you think of it, this is not as crazy as it might seem, even to an Internet marketer looking to get more eyeballs on their products in a different way than the World Wide Web.
Marketing is about people and products and where there are people there is a market. With over 7.2 Billion people in the world, you need to zero in on where YOUR market is
Internet marketing strategies are about bringing people who are most likely to buy your product/service to your website to learn about your offering and perhaps make a purchase.
Offline marketing strategies can be done exclusively for that particular method or can be done to complement online marketing. In this article, we will cover billboards, classified advertisement, postcards, car stickers, t-shirts and other brandable objects.
These come in different sizes and subject to regulation in cities in order to avoid crowding. The basic principle in the use of this medium is a bold, catchy but brief caption, little copy, and the URL of your business.
They should be placed in conspicuous places. No doubt, you have seen some billboards on busy highways, traffic intersections, and shopping centers.
Some of the people who see the message on the billboard will surely visit the business indicated on it. That is the idea.
With smartphones able to access the Internet at any time having a website and phone number on the billboard gives your prospect instant access at that moment.
Instant access is a key marketing point in today’s busy world. When people want something they want it now, not tomorrow.
Apart from the full page and half-page advertisements, magazines and newspapers usually have sections for small advertisements offering various goods and services to their readers. These are the classified advertisements.
It is a good place to put out a brief message on your business. The business address must be added so that interested readers will know where to go to.
If you have room add your website here as well. It is interesting that Craigslist is one of the most visited websites in the world.
Craigslist is one big website full of classified ads. You can even compliment your offline classified ads with a link to your Craigslist ads if you have space and money to fit it in.
Letterboxes often overflow with letters including personal correspondence, the obvious direct mail, magazines, newsletters, seasonal greeting cards, and postcards. Direct mail is more often than not sorted out and thrown away.
However, postcards are treated somewhat differently. They are picked up and people usually read them.
Why not propagate the message about your business with the address included? Or again use your website to your advantage directing your prospect to an offer that has an expiration date.
One thing I have always liked about postcard marketing is the only one who can see it is the reader of the postcard. If you have a special offer you do not want out in the public, keep it out of the paper and off of your website. This makes it very personal to the person reading.
From a cost standpoint, it is hard to beat postcards. This is one of the least expensive ways to reach as many people as your budget allows.
You must have seen these on the back windshield, or the bumper, or even the body of the car. Again a brief message and the business address and website address will suffice.
As the car moves around the message is seen by people who may be motivated to buy from you or visit your business location for more information. Get these out to the public and let them be a passive form of offline marketing.
This is a personal medium because it is worn on the body. The t-shirt is branded with a pithy message about your business.
It often provokes a discussion about your business as those who are close enough to read your message may ask questions. This is an invaluable opportunity for a face-to-face explanation of your business.
Another thing you can do here is to sponsor a local youth group sports team. Put your business on their shirts as a form of advertising and to build goodwill for your business in a local community.
Pens, Mugs Towels, and Other Items
Anything that can be branded with a message is fair game. Pens, mugs, towels, hats, refrigerator magnets, etc. are all eligible. The aim is to put your message and your business website where people can be enticed to take action.
Is this effective?
The thing about this type of advertising is, it gets your business out to the public. You never know when someone will see it either.
Refrigerator magnets can be most effective for a top of mind awareness advertising because people will go to there refrigerator to find it if they need.
This is really effective for trade businesses such as HVAC, handyman, plumbing and so on. Pizza businesses use these to their advantage all the time.
Summary: Marketing Your Own Business – Using Offline Strategies
Offline marketing strategies are inexpensive and can be executed quickly. The brevity of their message is their power.
And in these days of information overload, and in which everyone is in a hurry, they are a practical strategy to drive targeted traffic to your business and bring more sales. You never know when someone will see one of your offline marketing strategies and visit your website or pick up the phone and call.
The key to using offline strategies is consistency. Make them part of your yearly advertising budget and then get started.
These are pretty much set and forget marketing. Ask people when they call or come into your business how they heard of you and see if anyone refers back to one of your offline methods.
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PS: If you have any questions or would like to leave a comment, please do, I would love to get your feedback.