6 Best Marketing Training For Beginners and My #1 Platform

There are many marketing training over the internet, but in this article, I will discuss the 6 best marketing training for beginners and season veterans and I will include my number one recommendation as well.

Digital marketing will continue to be one of the most in-demand skills as online businesses continue to increase and expand, so if you’re thinking of venturing into its career and business opportunities then you’re choosing the right path.

Many online platforms are offering free and paid courses for Digital Marketing. We’ve listed down 5 of the most known and trusted platforms where you can start your learning as a beginner.

6. Google Digital Garage (Free Courses)

Google offers about 25+ courses for digital marketing. The best of all is that most of its courses are free. The combination of text and video tutorial courses can last for about 1-3 hours and some last for 40 hours.

Why enroll?

• You can choose multiple courses and learn at the same time. It’s best for making your learning plan of what will work best for you.
• You can also select the modules that you will most benefit from.
• If you’re taking multiple courses at the same time, you’ll be able to track your learning progress and see which courses you haven’t finished yet.
• Online webinars are available where you can participate and ask questions to the trainers, you just need to sign in using your Gmail or YouTube account.
• There’s unlimited access to the courses if you want to refresh your learnings and unlimited retakes on the exams as well.
• The Digital Marketing Fundamentals certification which is a course specially made for beginners is accredited by The Open University and IAB Europe (Interactive Advertising Bureau)
• Google Digital Garage can translate the website and the courses to over 40 languages. You just need to select it from the dropdown list below the Online Courses page.

How to get a certification?

After completing all the modules and passing the test, you’ll be earning your authentic digital marketing certification by simply downloading the PDF file.

Additional info before you enroll:

While most Google Digital Garage courses are free, some of them are provided by learning partners and may charge fees to get certificates.

5. SEMrush Academy (Free Courses)

SEMrush offers more than 20 free courses under different categories related to digital marketing. You can choose what you’d like to start learning from SEO, Content Marketing, Social Media Marketing, and many more. It also has a combination of text and video tutorial courses which can last from 1 hour and some courses are up to 5 hours.

Why enroll?

• SEMrush online courses are taught by reputable experts in the field of digital marketing.
• These experts teach you the basic and advanced concepts of digital marketing and how they are applied in practice.
• Some courses are about how to use SEMrush tools effectively if you are planning to subscribe to SEMrush digital marketing services.
• There are unlimited test retakes however the latest test score is the one displayed.
• SEMrush has Market Research and Insights if you would like to learn more about the top in-demand skills, and what experts say about these skills. These include supporting data and statistics that give you a better understanding of why you need to have these skills.
• Courses are available in different languages such as English, Spanish, and French.

How to get a certification?

After you’ve finished the exams, you’ll be able to receive a PDF copy of your certificate via email. At the same time, you can also view your certificate on the exam results page where you can download, or share it on your social media account.

Additional info before you enroll:

• SEMrush Academy certificates have expiration dates which can be found on your certificate copy, on the exam results page, or on the library’s exam card.
• You will receive a notification via email when it is about to expire. Usually, SEMrush Academy certificates are good for one year from the issued date.

4. HubSpot Academy (Free Courses)

HubSpot offers around 200+ courses for Marketing which is a combination of popular courses with certificates and single lessons. The offered courses are categorized under Inbound Marketing, Content Marketing, Email Marketing, etc. It has around 160+ courses for beginners and five of them have certifications. The beginner courses last from 2 to 4 hours.

Why enroll?

• HubSpot courses are conducted by experts known in the digital marketing field as well as certified trainers.
• You can retake the course exam to get a better score.
• After your exam, you will receive an email breaking down which questions you answered correctly and which ones are incorrect.
• Aside from being able to share your badge in your social media accounts, you will also receive an embed code that you can use for your website.
• HubSpot also offers courses in several languages aside from English, such as Spanish, Portuguese, and French.

How to get a certification?

After completing one of the certification courses, you can view and download a printable copy under My Learning.

Additional info before you enroll:

HubSpot Academy’s certificates have different validity durations depending on the course you’ve completed and passed. Also, the exams are timed and you’re given around 3 hours to complete them. However, you can take it again after 12 hours,

3. Udemy (Free and Paid Courses)

Udemy is a widely acknowledged global learning marketplace. It offers over 3000+ courses for beginners and there are about 400+ free courses. Some of the popular topics for marketing include Digital Marketing, SEO, Social Media Marketing, Facebook Ads, and many more. Udemy’s courses can last around an hour and some last for about 9 hours.

Why enroll?

• Udemy is recognized by top companies and offers courses that are on demand.
• It offers a free mobile app that you can install on your phone or tablet so you can learn even when you’re on the go.
• No deadlines to complete a course as long as you have access to your Udemy account.
• Lifetime access even to completed courses regardless of whether it’s free or paid.
• Since Udemy has far reached other countries globally, there are courses available in more than 60 languages.
• You can request a refund if you’re not satisfied with the course you’ve purchased.

How to get a certification?

After you’ve finished your paid Udemy course you will be notified that a certificate of completion is already available above the course player. You can edit it for name and language corrections and save the certificate then you can also share it.

Additional info before you enroll:

• Only paid courses can allow you to ask questions to the instructor or direct message them and can get you a certification.
• Courses that have practice tests do not offer a certificate of completion.
• It is also important to know that there may be instances where a course or courses were removed either by the instructor or the admin of Udemy due to policy and legal reasons. You can utilize the “submit a request” form if you’ve paid for a course that has been removed.

2. EdX (Free and Paid Courses)

EdX is an education and learning platform founded by Harvard and MIT. It is the world’s Massive Open Online Courses (MOOCs) that provides free online courses. It offers around 60+ introductory courses related to marketing both programs and single courses.

Why enroll?

• edX has the audit track where courses are free to enroll while the verified track is paid courses.
• Courses can be self-paced and course materials are available for you to start learning once the course starts.
• You can interact with other learners who are also in the same course.
• You can get answer hints when taking exams. The exams are graded automatically and if you didn’t pass, you’re allowed to try again.
• Aside from getting certificates, you can also choose to earn a degree credited by any of the top universities.
• edX offers a MicroMasters Program which is recognized by employers and an optional path to earning a Master’s degree from associated universities.
• They provide financial assistance of up to 90% discount to those who can’t afford verified certificates. You can submit a financial assistance application for approval.

How to get a certification?

• Once you’ve finished a course or a program from a verified track, you will be able to see that your certificate is ready for viewing on your dashboard which you can save or print out.

Additional info before you enroll:

• To get a verified certificate, you will need to pay a certain fee depending on the course you’ve taken.
• Courses have availability dates so when you enroll you will need to wait until it becomes available.
• Some courses needed prerequisites that you may want to complete first to understand the course lessons better.
• If an instructor-paced course has started already, you are still welcome to enroll however you may not be able to submit the assignments and exams that are already past due. You can simply sign up and wait for it to be available again.

While it is exciting to start with your first course, you need to think about how you can successfully help yourself complete the online courses, here are some tips:

• Find the platform that works best for you – Some platforms such as Udemy has a mobile app so you can catch up on your courses wherever you go. While other platforms would recommend that you use a desktop or a laptop for a more optimal view and easier navigation.
• Prioritize the skill you want to learn – You would want to focus on learning a specific skill and then find the course that centers around it. This will save you time and money if you want to only learn a specific skill.
• Find a space conducive to online learning – Some exams are timed and needed much-needed concentration and focus to pass. Try to find a spot at your home where you’re not distracted.
• Set a good time for learning – Your time management skills could play a big part in helping you manage your online courses and complete them within a reasonable time so you can move on to your next chosen course or do other things that are also important to you.
• Ask questions and be resourceful – Most courses are conducted by experts in their field and some beginner lessons could be confusing. Don’t be afraid to ask questions whenever you can or look for other resources which are sometimes included in the course’s notes to find your answer.

The best part of successfully finishing a course and getting your first certificate is being able to include it on your CV or share it with your family and friends. You’re also able to confidently apply for high-paying jobs that require digital marketing skills and have a better chance of getting accepted.

You’ll also have the ability to improve your marketing strategies if you’re running a business. The bottom line is, that there are a lot of good things you can benefit from learning digital marketing. It is up to you to take your first step toward your success.

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