In this article, you will learn tips on keyword research that will boost your rankings that the top bloggers are using and don’t want you to know about. Read this post till the end to see why!
Whether you’re a blogger, marketer, or seasoned writer, keyword research is your first task when creating great content. It is also an important task in SEO that involves determining what are the popular words or phrases that people look up in search engines. Keyword research sounds like an arduous task but we have gathered some of the effective and very useful tips to assist you with keyword research. Let’s check them out!
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My 9 Tips On Keyword Research
1. Focus on low hanging fruit keywords
Low-hanging fruit keywords are keywords with lesser competition. One way to find them is to look for pages that rank anywhere from 5 to 20 positions in a search engine. Another option is to check on your previous low-ranking posts and update them with new information or replace visuals with better ones.
Generally, there are two types of keywords:
- Head Term – These are keywords are broader terms and have less word count but with the impenetrable competition. These are the common phrases that people use when searching online. If you’re a novice to SEO or a start-up business owner, it will be a challenge to outperform the competition using these keywords.
- Long-tailed keywords – These are long-string of words but they are more specific compared to head term keywords. They usually have low search volume which can also mean that there’s less competition. Therefore, it is easier to optimize long-tailed keywords to rank better in search engine results. Moreover, these keywords have higher conversion potential. People using specific terms when searching online tend to have a higher interest, therefore there’s a good chance that they will make a purchase.
2. List down localized keywords
Building a list of localized keywords allows you to rank better on search engine results. This is oftentimes used by small businesses to target customers within the locality or nearby areas. Basing on your list, you can then create a targeted content aimed at nearby customers. Since these customers have the highest chance of visiting your business, you’re able to increase your potential sales.
You can start with listing researching keywords that include your exact location. For example, “Los Angeles coffee shop” or “Coffee shop in Los Angeles”. You can also use long-tailed keywords such as “Los Angeles Plumbers open 24 hours”. In this way, you also target people who use smart speakers for their searching activities. You can also extend your search to other areas if your business also serves those places.
If you notice that localized keywords have less traffic than broader terms, it doesn’t mean that the results aren’t helpful. Localized keywords allow you to put your brand in front of nearby customers who are more likely to purchase your product.
3. Check on your competitions
Checking on your competition’s popular pages isn’t a bad thing. Everyone does keyword research differently and your competition may be one step ahead of you. Learning what they are targeting can give you some advantage and could give your website better rankings.
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One way to check this is with the help of the Jaaxy keyword search tool. It can reverse engineer the top 10 search results from the three giant search engines like Google, Yahoo, and Bing. Under the Search Analysis tab, you can plug in the keywords and you will be provided with the list of websites that are ranking with these keywords.
You can also view helpful details that can provide you with insights on why they are ranking better on search engine results. Depending on your subscription you will be provided with the following:
- Meta Description
- Meta Keywords
- Word Count
- Links on Site
- Alexa Rank
- Keyword Density
Another way to check on your competition’s rankings is to use the Site Rank tab. Aside from using this feature to check your website’s ranking, you can use this to check your competition’s ranking too. Enter the keywords and the URL on the search fields then hit search. Jaaxy will then show you where the webpage is positioned in the search results or if the webpage has ranked up or down since your last search.
4. Make the most of a Keyword Search Tool
A keyword search tool can cut back on hours doing keyword research and help you in many ways. We’ll use Jaaxy once again as an example. It is a very powerful keyword search tool and very easy to use. Under the Search tab, simply enter the keywords and you will be provided with information such as:
- Avg – Average number of searches per month.
- Traffic – This is the number of visits to your websites if you achieve the first rank in Google.
- QSR or Quoted Search Results – How many websites that are ranking in Google are using this exact keyword.
- KQI or Keyword Quality Indicator – This gives you an idea of whether the keyword is good in SEO.
- SEO – Shows the SEO scores which means the higher score, the better the keyword is.
- Domains – This will show you which domains are still available for your keywords.
Also, you can check the related keywords on the right side which will give you an idea of what keywords you can use for your next topic. When you click any of these keyword search results, Jaaxy will perform another search. It digs deeper expanding your search and provides you with more relevant terms and ideas that you can use for your content.
5. Utilize Google Suggest
Perhaps the common way for keyword research is using Google Suggest. Since Google is the biggest search engine in the world, it’s only right to use its suggestions of popular keywords that most people look for. You simply enter a general term in the Google search bar and a list of words will pop up that are relevant to your general term.
Google offers suggestions to provide better search results to its users. It provides you with a list of new keyword opportunities for your content or your business. These suggestions are very helpful since it provides good insight into what people are searching for. Google also updates this list every 2 to 3 weeks to ensure that what you get are the most updated and relevant keywords or phrases.
Moreover, you can get more suggestions by scrolling down the bottom of the search results page and look for “searches related”. You will see additional potential keyword suggestions you can use.
6. Ideas from common customers questions
Creating content centered around the common customers’ questions could land your pages to a higher SEO ranking. Try to identify the common questions that customers ask and develop content that answers these questions. There are a few ways where you can gather up these questions. Here are some suggestions:
- Surveys or interviews – The best way to know the common questions of customers is by asking straight from the source. You can try offering voluntary surveys to your customers to gather information. Ask them what questions did they use before finding out about your product. What are their concerns? Or what do they want to know before they decided to purchase your product?
Sales – If you have a sales team, you can also ask them what are the questions they receive when talking to your customers. They are also a great source of information since they deal with customers directly.
7. Use a search listening tool
Search listening tools provide you with phrases and questions that people are asking related to your keyword. This is another way to find common questions. Tools such as AnswerThePublic, Semrush, or Act-On can provide you with a goldmine of customer insights to help you create fresh and relevant content.
For example, the Answer the Public tool provides you with a cloud illustration of all the questions and phrases surrounding the keyword you have provided. Questions starting with what, where, when, how, why, who, and so on. It’s an amazing tool if you want to build very informative content for your audience.
8. Use the “People also ask” section on Google
Aside from getting common questions from customers and other tools, you can also use the “People also ask” section on Google. Enter your keywords and Google will show you what are the common questions that people ask related to your keywords. If you want to get more questions results, simply click on one of them and Google will generate more questions to add to the list.
Google’s “people also ask” section allows you to find relevant and valuable questions that most people are asking. Determine whether these questions will be worthwhile to focus on. You can use Jaaxy to check on the Keyword Quality. Then when you’re done, you can build content around these questions and possibly get new leads who are looking for answers to these questions online.
9. Try a keyword generator tool
Keyword generators can provide you with hundreds of keywords in one search. Generally, these tools do not require you to sign up and you can use them straight away. Keyword generators such as Keywordsheeter, Ahref’s Keyword Generator, or Bulk Keyword Generator are just some of them. These great tools will provide you with a long list of keyword ideas and sometimes you can also import or download the list.
Final Thoughts on Tips On Keyword Research
Depending on which of these tools you will choose, you can also find some useful features that will help you in your keyword research. For example, Keywordsheeter provides you with keyword difficulty, search volume, cost per click, domain availability, and rank checker. These tools are normally used in conjunction with other keyword search tools to help you decide which ones to choose.
Before we end our topic, it is important to remember that keywords make the foundation of a website. This is why keyword research is a recurring task. Hopefully, these tips will help you perform keyword research more efficiently. With these tips, keyword research is easier to help you create great content, gain more website traffic, and possibly get more conversions.
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