Just because you are retired doesn’t mean you can’t generate a little extra income. In fact, there are many home based business ideas for retirees that won’t require too much physical strain, but can still bring in the money.
One of these methods, thanks to things like the internet is marketing for local businesses. Chances are you already know many of the local businesses because you have been a customer of theirs for many years.
Local businesses often have a hard time with marketing for their business because they are too busy working in the business to spend time working on it.
Here is a key point to consider!
These companies may want to hire you as a part-time employee. Even better for them, and for you if you do it right, they may want to hire you as a freelancer where you are your own boss.
Let’s talk more about both.
It Will Not Get You Rich Quick
Often one of the biggest mistakes retired people make is thinking opportunities like these are shortcuts to making big bucks. Yes, there is a substantial amount of money to be made, but it requires a learning curb to find a way you can market for them they are not already doing.
There are different levels of Internet marketing, and just like with any other profession, some are going to be better at it than others.
What does this mean to you exactly?
Well, the possibility will always exist that this can be your big ship coming in after all these years. But everything depends on how you approach it, and whether you have the right mindset for marketing in general.
Therefore, instead of seeing it as making money quickly, see it as an extra income that can cover a few bills, and you don’t have to kill yourself doing it.
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There Are Many Ways To Approach This Situation
Now that you know what is waiting, you have to consider how you are going to execute your local marketing campaigns. And you also have to take into consideration the type of businesses you’ll be doing the marketing for.
Seeing as they have to pay you for your services it is only natural to present them with a strategy they can invest in.
For example, you can try to do some old-school marketing. This will entail printing flyers and spreading them on street corners, which is not very effective and is simply just wasteful. Or, you can take a modern approach via social media and other online tools.
That’s right, the internet is going to cut your expenses for starting your marketing service, and all you need is time to make things happen. Working in your favor are online courses such as Wealthy Affiliate that can teach you marketing skills you can use for local business owners.
In fact, there are many basic and easy-to-understand courses available for people who want to learn about marketing, and it’s not nearly as complicated as you think. Check out Udemy. Here is the one I found for $10: Local business marketing course: SEO, social media & more
Local businesses still need to be on Facebook and Twitter. The problem is updating their accounts and staying active when people comment on them.
You can offer to take this on for them for a fee. You work as a freelance social media manager and run their social media for them
You set up their Facebook and Twitter accounts if they do not have one. You post several times a month and help them build up their friends and followers.
This is important for local businesses to be active in, but they are not. It is said that still around 50% of small businesses still do not have a website, and most of these do not have social media accounts either.
Related Video: On Blogging For Retirees
Start A Local Business Blog
Many local businesses do not have a blog for their business and this is costing them in terms of Internet marketing. Blogs can be a great way to get more eyeballs on a business.
Start a blog of your own and use it to target local businesses and tell them about your local business blogging service. You only need a handful of customers to keep busy and make some good side money doing it.
Here is a great thing for both you and your local business customers. They control how much they want to spend each month and you customize your blogging service to their budget.
How much you charge is going to depend on your writing talent. Remember this though if you can talk you can write.
You may only charge $10 for a 500-word blog article. As you develop your customer’s blog you will see you can write a 500-word article in about 30 minutes, so this is good part-time money for you and does not break their budget.
The main thing about starting a marketing service to local businesses, especially this late in life, is important to keep expenses low.
The one thing you have is time on your hands which is what you want to turn into money. You are not looking to spend money like the major corporations in order to make more.
In other words, this is a completely different approach that can bring in some extra money and provide a valuable service in your area. Use the Internet to do Internet marketing for local businesses.
Whether you do social media marketing or blogging, you will be as busy as you want to be and you will be supplementing your income with part-time money. Plus this is very part-time and can be done anywhere you have Internet access, even visiting the grandkids!
Want to get started right and start to learn how to blog in your spare time and earn money from the comfort of your home?
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