Are you thinking about doing paid advertising on the Internet? Then you need to know how to create a Facebook ad campaign.
This is not a decision to take lightly because you have so many options today you can go through an advertising budget very quickly with little to show for it.
Not that long ago pay per click advertising on Google was the way to go. Google Adwords is still a large source of income for Google, but may not be the best choice for you at first.
After PPC ads then it became buying solo email ads. Run ads with other people’s lists.
Building your own list has never gone out of style. I am in favour of always doing that from your blog and website. Joining a Community will play a major part in this as well, to stay abreast on the changes on the Internet. Join My Favorite One Here.
So what about social media advertising? Facebook is the largest social network so let’s take a look at it. Let’s talk about creating a Facebook Ad Campaign and how to set it up.
There are over 1 billion users on Facebook and over 900 million visits each and every day. It’s no wonder advertisers and marketers love to harness the power of this particular platform.
The opportunities for marketers are unlimited. However, before you start your campaign, there are several things you need to consider.
If you have been wondering about a Facebook ad campaign, then take a look at a few of the most crucial steps you should take before launching one. I will lay them out in this article.
Choose an Editor
Facebook offers two tools for creating paid ads: the Power Editor and the Ads Manager. So, consider the size of your company as well as the number of ads you would like to run at one given time.
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While Ads Manager is somewhat of a one-size-fits-all tool, the Power Editor is best for the larger advertisers who would like more precise control over several campaigns.
Choose an Objective
Before you begin, you need to decide what you would like to your ad to achieve. What purpose would you like it to serve? More details on this here.
At the start, Ads Manager will ask you to select an objective for the ad campaign. They range from getting more page likes to creating awareness about your brand.
By choosing one that best suits you, Facebook will be able to offer better options for your ad. For example, if your objective is to get more traffic to your website, Facebook will then ask for the URL you would like people to visit.
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Choose an Audience
You need to make sure that you are reaching the people who would be most interested in your product or service. When you’re first starting out, you will experiment with several different types of target options until you find an audience that fits.
In order to help you narrow down your choices, Facebook offers a definition gauge tool. It allows you to choose things like the location, gender, age, education and employment of your ideal customer.
Set a Budget
No matter how big or small your advertising budget is, you’ll be able to find a campaign that can accommodate you. Facebook allows you to set either daily budgets or lifetime budgets.
The daily budgets option gives you the ability to run your ad all throughout the day and Facebook will space out all of your spendings each day. The minimum daily budget is one dollar.
However, a lifetime budget is for companies who prefer to run their ad for a specified length of time. Facebook paces your spend over the time period that you have set.
Create an Ad
Decide what you would like your ad to look like and create it. This will all hinge on your original objective.
For example, if you’re interested in increasing the total number of clicks to your site, then Facebook’s ad Manager will suggest Click on Website options. You will be able to choose between two distinct formats– Links and Carousels.
Links enable you to display a single image ad while Carousel gives you the ability to display a multi-image ad that features three to five scrolling images.
Monitor the Performance
If you would like to get the most out of your campaign, then you must monitor its performance. This will help you decide if you need to make any adjustments or shoot for a broader or more narrow target audience.
The great thing about advertising on this particular platform is that you can customize your ad to include metrics like how far your reach is, the frequency of which people view your ad as well as a number of impressions you have. You will also be able to monitor the level of engagement on your posts.
Consider starting small and scaling a little bit at a time. One thing that has worked in the past is to invest what you can to get started. As profits come in re-invest those and build a bigger Facebook Ad Campaign that way.
Final thoughts on how to Create a Facebook Ad Campaign
Crafting the perfect ad campaign can be challenging. You must be familiar with which tools are best for your company.
You need to know what objective you wish to achieve with the ad. You should be able to identify your target audience.
You should also be able to identify what type of budget you have and create a great visual ad-posting. But perhaps most importantly, you need to be able to monitor the performance of your ad so that you can figure out whether changes need to be made.
Need to learn more about building your ad campaign?
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