There are 7 steps to consider in regards to how to create an online business website.
These are not my steps, but rather the basics that every successful online business follows when they start an online business and get it online.
You may find that comforting, so here they are.
Find A Need
Your business should focus on a particular need that you can take care of. That need may often refer to as finding a problem and providing a solution in a niche.
Because the Internet has matured today, you are better to drill down to a micro-niche. This can be a good way to get more targeted traffic and have fewer competitors.
Set Up Your Website
Your online business website is quickly set up when you use a WordPress template. The best way to do this is to purchase a domain name, set up a website hosting account, and choose a responsive template to install your site.
You will have options for this, but let me just give you one here. Set up an account with Go Daddy or Wealthy Affiliate where you can purchase a domain name and host your new online business website with them.
Pick a WordPress template that matches the theme of your business. You will have many options to choose from, but use a responsive website that automatically sizes to the devices being viewed from.
Start Adding Content
It doesn’t take any technical skills to add content to a website when you’re using a WordPress template.
All you have to do is start typing and when you’re done hit the publish button.
You can certainly get more sophisticated than this in terms of the kind of content you write and using search engine optimization as you go. Many business experts will tell you today that initially don’t worry about SEO, and just try to add high-quality content that helps provide solutions to the problems your website is designed for.
One other tip I can tell you is, provide a variety of content. Not only do you want to text, but you should also have graphics, videos, and even audio to leave on your website.
Keywords & SEO
Eventually, you’re going to want to build a keyword list and begin to SEO your content. Your keyword list is the top keywords that people are searching for relating to the theme of your website.
Building a keyword list of hundreds, or even thousands of phrases, is one of the keys to doing search engine optimization correctly. You can also start adding these keyword phrases in your content and even building-specific articles around them.
There is software that will build a keyword list for you. Do a Google search and look at some of the testimonials to determine which one you want to use based on your budget.
Get Active In Social Media
Most Internet marketing experts will tell you that being active in social media is an excellent source of traffic generation for your online business website.
I would like to suggest that even if you’re not getting a lot of traffic, initially there’s another reason to start getting active in social media marketing.
You can establish yourself as an expert on the theme of your business. You do this by building your credibility using social media marketing.
Every online business should have a Facebook account and post content to it. For sure you want to bookmark your blog post into your Facebook account so people can click on the link and come to your blog and read the whole article.
Beyond Facebook, consider a handful of other social sites to be involved in. Initially just focus on being active in two or three and work hard at establishing a presence in those.
Build An Email List
Use your website to start building an email list of subscribers you can contact in the future. The easiest way to do this is to use an autoresponder that should come with the template you are using.
If it doesn’t, there’s probably one provided by your autoresponder company. It’s important that you don’t use a free autoresponder company, but rather use a professional one such as Aweber.
As you begin to develop your email list, use it for traffic back to your website. Every time you make an update you feel is useful to your subscribers send out an email and tell them about it.
You should also use your email list to sell, but do not make that the focus of every email. You can enhance your credibility by providing useful information that doesn’t require a purchase as well.
How are you going to make money on your website?
This is also referred to as monetizing your website.
Some online businesses use a website primarily to sell their products and services. Others use it for reputation management and to build credibility online.
Maybe your online business will do a little bit of both. Hopefully, you are taking a long-term view of building a website online.
This is often referred to as building an authority website, or an authority blog. Almost every business would love to be in that position.
Hopefully, I’ve given you some useful information on how to create an online business website. As you can see, there’s much more that goes into it than the actual design of the website itself.
Once you find a good template to design your website from, the rest of your effort will be focused on adding content and marketing that content!
If you get any value in this article or need further clarification, please leave your comments or questions below, I would love to get your feedback.
PS: No credit card needed!