When you want to know how to drive traffic to a website, with the goal of generating a lead from the traffic, you want your marketing to be very specific. That is what we want to talk about in this article.
It is always a good idea to have a precise strategy in mind whenever you do website advertising. Using a lead generation strategy is a good example of this.
How can you drive traffic to your website using lead generation strategies designed to get the information you need to work with a lead? Here are my Top 10 ways to do that!
Blog All Of The Time
I like blogs because they give people a reason to bookmark your site. This gets them coming back if they like what they read.
This strategy only works if you blog on a regular basis. Don’t be one of these bloggers who start out strong and then loses interest.
Your blog should have links to landing pages that generate leads. Put these in your posts every chance you get.
Build An Email List
Add a sign-up form on the top right-hand corner of your blog. Offer a useful giveaway to get their name and email list.
With your email list, you can generate leads for whatever you are promoting. The great thing is you can follow up in the future!
Focus On These Social Media Sites
Is it just me or does it seem like there is a never-ending number of social sites these days? This can be both good and bad unless you focus on the right ones.
What are the right ones?
5. Google Plus
Depending on what niche your business is in you might find specialized social sites or discussion forums to join.
Graphics & Images
I read once that 63% of clicks on Google images lead to website traffic. Learn to create your own graphics, or find them on royalty free sites such as Dreamstime and Pixabay.
Incorporate SEO into the alt text of the image. This can help you rank on Google.
I have seen many Internet marketers easily create videos off of their smartphones. Animoto is a great site for creating videos as well.
Once you have a video created publish it on YouTube. Create your own channel and put your videos there. Then link back to your website or blog to drive traffic from them.
Short Lead Pages
Keep in mind that your goal is to drive traffic to your website for lead generation purposes. Keep your lead pages focused on that goal.
You are not selling anything yet. Just get the name and email address and then redirect them to your website and go from there.
Short Lead Forms
On your website use short lead forms. The same thing on your lead pages.
All you really need is an email address to follow up. If you want to personalize follow up get the first name of your prospect as well.
This is quickly becoming a top way people drive traffic to their website for the specific goal of getting leads. Here are the key things to keep in mind.
– Promote your Facebook Live broadcasts.
– Practice a little until you are comfortable with what you are going to broadcast.
– Be yourself. You are your own brand. Just be natural.
– Optimize your broadcast. Visit Facebook to learn how to do that here: https://www.facebook.com/facebookmedia/blog/tips-for-using-live
Start A Podcast
Use your voice to connect with people. A podcast helps you do that in ways a website, blog, or email list can not.
As you grow your audience it will be natural for them to want to follow you in other ways such as visiting your website. This can help you increase leads which may not have been possible before.
Another benefit of having a podcast is people will listen for longer then they will stay on your website. This can help with increasing your reputation as an expert in your niche.
If you are branding you as a lead generation strategy having a podcast is a great way to do that. You don’t always get that from text content.
Search Engine Optimization
Do not be afraid of SEO. Learn to embrace it.
SEO is something you will implement into every other traffic strategy I have talked about. At least understand the basics of search engine optimization.
For me at the very least learn how to do keyword research. You will have a big advantage if you know what people in your niche are searching for.
Use a keyword research tool. I still like Google’s Keyword Tool that is used to build Adword campaigns. You can build a very deep list of keywords and longtail keywords with it.
Use these keywords in your website, blog, and video content. This will help you rank on Google which can have a HUGE impact on increasing your website traffic.
Summary: How To Generate Traffic To A Website
Does this seem like too much? Anytime you talk about driving traffic to a website using 10 lead generation strategies you know you are going to get a lot of information.
Remember, Rome wasn’t built in a day. You do not need to master all of these right away either. However, keep a long-term eye on each of these because they offer the best chances to get more leads from a variety of sources!
You may want to focus on 1 or two and master these or outsource as much work as possible. This lets you focus more on the actual follow up on the leads you are generating.
This may be the best use of your time. I always say focus on what you like best and outsource the rest. It really applies in these 10 lead generation tactics.