Let’s talk about how to market a photography business. The steps are not much different today than in any new business. If you do it right you will be using the Internet as much as possible.
Here Are my 10 Ways
1. Start a Website. Think of a catchy domain name for your business and photography website and buy it.
Two-word domain names are best. You want one word to represent what your website is about and the second word can be anything you want it to be that is memorable.
Set up a hosting account. Godaddy or Bluehost are good sources for buying a domain name and for hosting your website.
Install a WordPress theme. Most hosting providers offer a 1 click WP theme setup. Don’t spend much time on this as you can always go back and change it.
Add some pictures you have taken. Create a gallery for this and feature it on your new website.
Finally, you can also add plugins that are made especially for WordPress themes featuring photography.
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2. Start a blog. Many new WordPress themes do this for you automatically.
I would suggest you look at the blogs other photographers have. Take ideas from the best of all of them and create your great new blog!
3. Do SEO. You can then start to add content to your new blog. One of the best ways to promote your new photography business is to make SEO posts on your blog.
To do this you will need to develop a list of keywords Google says people are searching for relating to photography, photographer, hire a photographer, etc. SEO is short for search engine optimization and using these words in blog posts will help you rank on Google giving you free traffic from their search engine.
4. Social media connections. Build friends and followers on the top social networking sites.
These are…..
There is no need to try and be in all of them at first. Pinterest is a picture and graphics-driven social network. Facebook is the largest social network with over 1 billion members. These are the first 2 to start with.
One thing that is really working right now is Facebook Groups. You can start a Facebook Group for free and use it to build contacts on Facebook.
Your group should be focused on photography tips and not entirely on what work you do. People like to get free information from a group and you can head up yours.
Related Video: Photography Business Game Changers! How I grew my photography business.
5. Build an email list. Get started with this from the very first day your website and blog go live.
Your email list is a long-term asset you can use to build relationships with clients. Over 4 billion people have an email account which is more than all social networks combined at this point.
Use a tool such as Optin Monster to create stunning landing pages and your autoresponder. Add these to your website and blog with a signup form on the sidebar above the fold.
If you want to start off cheap and easy join Mail Chimp for free and start building your list with them. You can add up to 2000 email subscribers and mail out 12,000 emails a month for no charge.
6. Word of Mouth. Build referrals using word-of-mouth marketing. This form of viral marketing is powerful because previous clients, friends, and relatives brag up your photography work to people they know.
Offer incentives to get them talking about you. Cash, free work from you, and so on is a good way to start.
Click here right now for our review, my personal help, and instant access to our free training videos where we'll show you exactly how we did it ourselves starting out as complete beginners without ANY prior knowledge or experience in marketing online whatsoever!
7. Existing Network. You know other business people.
Figure out ways to use these contacts to promote your photography business. Maybe you could do a joint venture with another business. Help them grow their business and they help you grow yours.
8. Offer free work. Kind of a try me you’ll like me, this approach can be a way to get your work out where people see it.
It is also a good way to get testimonials which are a powerful form of pre-selling what you do. This is only used to help you launch your photography business.
9. Contests. Create a contest where people win free work or discounted work from you.
This should be fun. You might even offer work to a charity and tie in future work from you to the winner.
10. Paid Advertising. Eventually, you will have to do some paid advertising.
If you go online for it look at pay-per-click ads. Google and Facebook are great for this. You can take look at Bing Ads as well.
The nice thing is you can control your budget. You can also target the market so only people interested in photography see your ads.
final thoughts
Marketing your new photography business will be an ongoing thing. You need to work at it in a positive way to complement what you enjoy doing which is taking pictures.
There are great resources out there that can help your photography business, but the one that stands out and I highly recommend is Pixpa. If you are looking to expand your photography business, you want to keep this website in your favorites. SEO for Photographers and Creatives – The Complete Guide.
Many of the ways listed in how to market a photography business may seem like busywork. For this, you might want to hire a virtual assistant as soon as you can.
They can do the day-to-day marketing and other tasks such as replying to an email, follow up by phone, and making social media posts. A good virtual assistant is like having your own employee without the expense of hiring them full-time.
Paid advertising can be set up and easily monitored in a short amount of time each day. The key is to start small and watch to see what is working best and do more of that.
For blogging consider hiring a freelance writer. This will help you consistently keep your blog up to date without doing your own writing. Look for good writers on sites such as UpWork or I-Writers.
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Thank you for this information! Your article gave me some concrete stepping stones to work with for advertising my business. I am just in the beginning stages of getting a new company off the ground and this information gave me a lot of insight into what I need to be doing, as well as some motivation 🙂 I will bookmark your page and come back to it as needed. Thanks again!
It always a good feeling to know when you publish an article that it falls in the right hands and the individual benefitted from it. Thank you for the positive comment and is a privilege to give value to my audience. Please feel free to come back from time to time.
This website is updated daily, and I am always willing to share what is working for me in my business and how you can do the same for results as well. Take care!
Hi,
First of all, I want to thank you for sharing this article with us. I found your article so much helpful. I am trying to start a photography business for so many days, and from your item, I came to know much about it.
I have never acquired so much information about marketing a photography business before reading your article. Your article helped me to know much about it. As it helped me it will help everyone.
Thank you again for sharing this informative article with us.
Happy that this article found you at the right time. My team member wanted to know what approach he should take cause his passion was in photography, hence the reason for creating this post and sharing it with my audience.
Going forward if you need a hand setting it up, please feel free to reach out to me, and would be happy to lend a hand for you to get some results soon. All the best.
Hi Bishop,
I loved to visit your website. One of my friends is a good photographer. He was thinking to market his own photography business in online. But he wasn’t proper learned in this regard. This guideline is very informative for him.
These 10 ways are very worthy for his photography business. I have learned all the details perfectly. Definitely, he will be very benefited from this article. I will share this article with my friend and I hope after that he can be marketing his photography business successfully and also can earn good money.
Thank you very much for sharing this wonderful article.
Wish your friend all the best with his photography business, and using these tips that I have mentioned, will certainly get him the results he wants. he can reach out to me if he needs a hand setting it up. Take care!
Hey Bishop! Thanks for these excellent tips. I want to start up a photography website as you suggested above, but I would love to know more about the hosting platforms you mentioned above, will they provide me with all necessary things needed to run my site successfully, especially when it comes to security?
Secondly, I can see you mentioned about joining your online community, what advantage does that have to offer me, and will I learn more about this SEO you talked about there?
Hope to hear from you soon
In a nutshell, all your answers and tools to run a successful business is right there in wealthy affiliate. including the hosting platform, security for your site and most of all, the necessary skills that you would need to build a successful business.
One big major advantage you would have as well, You ready for this? You would have me to guide you along the way. and believe me, I can be very stubborn at times. LOL. So yes, Join me within Wealthy affiliate and let us get your photography business going. Talk to you soon.
Hi Bishop,
First of all, thank you so much for sharing this informative article with all the necessary information about “How To Market A Photography Business.”
This is an excellent article. Photography is a great passion, and it will be an income source. Anyway, I don’t know how to market a photography business. After reading your article, I have learned something new. You have mentioned ten kinds of tips for this critical photography marketing.
I hope these tips will be very much helpful for the people who are the photographer and want to earn money online by photography. I will share this article with my friends and relatives so that they can take the benefits from this.
Thank you for the feedback. My tips for marketing a photography business are proven facts that if applied, it will work. Once the website is built, all the traffic sources to promote your business are the ones that I mentioned. It worked in the past, and it does know for the ones that are using them.
Some of the ways you mention about marketing a photography business I understand, but for some I have questions. Like being a Virtual Assistance. Is Virtual Assistance Expensive?
And you mention about Freelance writers to post content on your blog. This might be good for me, but what approach should I take in finding them?
And your business, I guess is doing well, what type of lifestyle do you live and is possible for an average person to achieve that lifestyle by joining Wealthy Affiliate? Thank you!
Okay, happy that you commented on my website and posted your questions and concerns. I would be glad to answer them in the order you asked them.
Money is a one-word domain and is too broad.
Make money is a two-word domain and a little narrow down approach.
Make money online is a three-word domain and is much more narrow down to answer your question on that.
Virtual Assistance the prices vary depending on what you want them to do for your business. Building a business is either Time or money. Whatever time you do not have you can replace by hiring a person to do that for you.
This would be the same case as a freelance writer. There is a lot of preparation that goes into before you get content written for your blog. You have to get real targeted keyword with lots of searches but low competition. If you want your freelance writer to do that work, it will cost you more.
My advice is to learn all that is necessary to start a business online, and learning keyword research and all the essential SEO on page and off page strategies, then you can higher your writers to write content for you, with you giving them the keyword and you doing your on page and off page marketing strategies. And you can learn all these by joining Wealthy Affiliate and getting my help inside of WA.
Yes, my business is doing well, but I am not the sort of type to spend enjoying a healthful lifestyle. I am focusing on helping others achieve this success and on my freed time, I spend helping out in my church. But if you put in the work and follow along in training, you can achieve your goals here bat Wealthy Affiliate. Hope I was able to answer all your questions and concerns.