How To Start A Successful Business Online

The question of how to start a successful business online can be answered in multiple ways depending on which angle you decide to approach it from. I will explain why this is so in this article.

I prefer to take a logical approach and analyze it by finding a need, filling the need with a solution, and marketing the solution to people who have that need.

This is not as easy as it sounds, but when you do it this way you end up with a real online business that can bring you long-term income when you do it right.

Just based on this last sentence, you can see I am not talking about fads or the idea of the month club.

I am talking about building a real business on the Internet that will be there for you today, tomorrow, and beyond. I am partial to the affiliate marketing business model, so we will use it in the examples below, but these steps can apply to any online business.

So, here are the steps I suggest you take to start a successful business online of your own.

Target Market

Think about a need someone has and how you could make money supplying a product that fulfills that need. Often this could be a problem that someone has.

For example, there is a target market of people who would like to start their own online business for whatever personal reason. Maybe they need more money so they can quit their job, travel, finish their basement, give more to charity, and so on.

This could be your target market!

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Your product should take care of the need. It should solve the problem your target market has.

Again using the example of someone who wants to start their own online business I sell a program called Wealthy Affiliate. This program is designed to help people start their own online businesses and make money from them using the affiliate marketing business model.

My product allows me to make money filling people’s needs. This is a real product that people buy and pay for every month in the form of a membership. This earns me a residual income which is one way to make money online.



Every online business needs a website to supply its product.

In affiliate marketing, it doesn’t matter if you are getting paid by the sale, by the lead, or by the click. You still need a website to deliver your products.

One mistake I see many affiliate marketers make is they rely on the replicated website supplied by the affiliate merchant instead of building their website.

Do not make that mistake.

You can see I have a blog that serves as my website. I use it for a variety of reasons including driving traffic, selling products, building an email list, establishing my personal credibility, relationship building, and so forth.

A blog is an excellent way to set up any website for your online business. WordPress has blog templates to fit any situation including eCommerce, sales pages, membership sites, etc.

I am using an Omega WordPress Theme that is clean, simple, and responsive which means it is mobile-friendly. The theme adjusts to the size of the screen it is being viewed on.

This just means it looks great on a desktop computer, a notebook, a tablet, and a smartphone. This is an important point to keep in mind as more people will be accessing the Internet via a smartphone in the future.

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Build An Email List

Everyone who comes to your website is going to leave. Your goal is to get as many positive responses from each of them as possible.

Aside from selling a product nothing is more important than getting their name and email address for future follow-up. As they say, “fortune is in the follow-up.”

When you consider starting a successful business online, think about building assets. An email list is an asset you own that can pay you back over and over many times.

Once you have the name and email address of a website visitor, you can contact them anytime you want, and it is not spamming them. They have given you permission to communicate with them.

We will talk about email marketing more in the future. This can be used so many different ways to benefit your online business. You do not always have to be selling it to be effective.

One trick is to email your list and invite them back to your website. I do this whenever I have a blog post I think they would enjoy.

Sending out a simple email with a link back to my blog post is a great way to build relationships and build my authority. You will want to do this as well, so set up your website with a sign-up form above the fold where it is easy to find.

Give away something that would make them want to sign up with you. This is a very passive way to build your list and get your online business off to a good start.



Every online business needs website visitors that we refer to as traffic. These are the people stopping by your website to find something.

The main thing I want to say about getting traffic is you wish to cast a big net.

Promote in a significant number of different ways so you can be found by people all over the world wide web.

Some of your traffic you will get using free methods such as social media marketing. Other traffic will come from paid methods such as pay-per-click marketing. I devote a lot of time and space to my blog here to get more traffic, and I encourage you to check some of those posts out.

My Final Thoughts

These are the steps I take to start an online business. The last thing I will say is once you have a system in place you can rinse and repeat it as many times as you want.

You may want to focus on one website and build it into a large authority website. However, you may also want to develop your mini-empire of websites in multiple niches.

There are Internet marketers today who have hundreds of websites earning them six and seven-figure incomes. This is a personal choice, but nothing is impossible when you target a specific market with products that fill a need and drive traffic to a website where you can sell your products.

If you need help choosing the right Affiliate Program, check out my #1 recommendation on building a successful Affiliate business online. You can get access to hundreds of training videos, 24/7 support, professional consultations, private access to training guides, tools, personal private assistance, my personal help, and much more.

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6 thoughts on “How To Start A Successful Business Online”

  1. Hey David,

    I enjoyed checking out your post and it gives a very good explanation of how to go about being successful online. I have been a part of WA for almost a month now and I can see exactly how your post matches up to the training material here.

    I know that you will achieve your success online as long as you keep up the good work and don’t give up.

    • Derek, thank you for stopping on my site and leaving a comment. Glad you see some light to your business. Yes, all my skills and mindset came from Wealthy Affiliate. The training is awesome and to the point. You are definitely at the right place at the right time.

      My success here at Wealthy Affiliate is inevitable. Staying focus on the task at hand makes it easy for this community here at WA. The owners continue to bring changes for more success, so with all that in place, it makes someone tough not to succeed.


  2. I really like this approach of finding a need and then doing what is necessary to fill that need. This makes a lot of sense to me. I often like to select a niche that I am interested in. However, this is not always the best approach for generating income. Academically, selecting an area of interest works great, however, in the marketplace, I agree that needs must be fulfilled.
    This article is prodigious. The process is presented very clearly and simply.
    I’ve bookmarked this site and I intend to return to gain clarity of purpose. With so much information online it is easy to get lost and lose ‘proper’ focus.
    Thanks for posting this article.

    • Great to hear that you receive value on how to start a successful business online. For me, back then, I never thought that it was possible for me to build a website and market what I like online. I was a victim to using replicable merchant websites for decades.

      It now occurs to me that becoming successful online would never happen with that approach. Building a brand for yourself is key, and I am so grateful to Wealthy Affiliate showing me exactly how to build my business. Glad you decided to bookmark my website and keep coming back, I update my content on a weekly basis, so that I can keep my audience in the loop on what is taking place in the Internet world. Have a great year.


  3. I suppose it’s quite difficult locating a product that can make money fulfilling a need – not every hobby will have one of these I guess?
    I am in the process of looking to start up an online business, well a website actually. What advice can you give me consdiering I am just starting out in the internet world?

  4. Thanks for the informative guide to starting a successful business online. I agree that wealthy affiliate is one of the best places to learn how to build an online business, and they go over everything you go over in such a high amount of depth.

    Not only do they provide the training, but they also give you the tools to allow you to take the most simplistic approach possible to build your online business.


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