One of the best moneymaking tips I can offer you is how to use Facebook for business and creating a Facebook business page.
Let me just say that it is not only important in terms of marketing your business but so are other forms of social media marketing.
I will be going more into detail on those in the future. Today the focus is on how to use Facebook to market your business.
I have always felt that it’s important to separate personal from business in your Facebook account. To do that you need to set up a Facebook business page and do your marketing on it.
Of course, if you want you can set up a Facebook account specifically just for your business. Many small businesses and local business owners do this automatically, but Internet marketers do it as well.
Should you do that?
I kind of think it depends on what you’re using your business for. For example, if you’re going to create an authority blog branding is going to be important and based on that it’s not a bad idea to set up a Facebook account just for that blog.
However, if you just looking at making money online, and want to quickly get started with Facebook, and you already have an account, adding a business page is the way to go.
Let me offer some tips on that right now!
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Set Up A Facebook Business Page
This is a good idea because it helps people find your business. It gives people another way to discover you and that’s always a good thing.
It gives you a chance to discuss your business with people. A business page takes it away from your personal friends and gets you into timely discussions that are business-related only.
You can set up an analytic specifically for this business pages well. As your business begins to grow I think this is a good idea so you can see where your traffic is coming from including your Facebook page.
One other thing you can do is put your company name in the URL. You end up having a URL that looks like facebook.com/yourcompanyname which is great for promotion and branding.
The last thing I want to say about setting up your business page is to be sure and promote any updates you make on your blog over to your business page and vice versa. This is an easy way to do some cross-promoting.
Your Target Market
One of the great things about marketing a business on Facebook is the ability to target a specific segment of the market.
You can do this just through an update you make to your page.
You can also do this if you’re purchasing Facebook ads.
You’re able to put your ads in front of the people you want to see them and you are only billed when they click on that ad.
Google really built the pay per click market, but Facebook has been able to capitalize on that as well. This is a real win-win situation for Facebook, for Facebook members, and for the businesses who are looking for ways to advertise.
You can establish a budget that you want to start with knowing that you’ll only be billed when somebody clicks on the ad and you’ll never go over your preset budget.
As your business grows you can scale the amount of advertising you’re doing by reinvesting some of your profits. You are always in control of the advertising you’re doing to your target market.
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Liven Up Your Business
Any business can appear more lively and interesting to their market in the way they use their Facebook business page. There are many ways you can go about doing this.
You can add photos of your business, of your products, of your services, and so on. You can make updates on your Facebook page whenever you have something new to offer in your business.
Your Facebook page can be extremely responsive as well. One way to make your business see more lively is to be involved in conversations with your customers on Facebook.
Let me give an example of how this works online by looking at what works off-line. If you were running a home show booth, and you didn’t have very many people in your booth, have you ever noticed how people just walk by it?
On the flip side, if you’re booth is lively with people in it and interacting with you more people tend to just walk in because they know the emphasis is not on them only and they want to see what people are looking at.
You can do the same thing with your Facebook page by encouraging people to interact with you and then by being very responsive to them.
Focus On What Is Working
One thing I really like about Facebook advertising is the fact you can focus on what is working and spend less time on what is not.
Try doing that with your Yellow Pages! Try doing that with other forms of advertising that you’re locked into on a long-term contract with.
Internet marketing is very flexible and Facebook certainly makes that possible for you and your business.
My Final Thoughts
Successful Internet marketers combine both paid and free advertising to reach a broad segment of their targeted market.
One of the interesting things about Facebook is how you can do both paid and free advertising with your account. If you’re willing to invest a little bit of money in the Facebook ads you can get targeted traffic by the click. If you’re willing to invest a little bit of your time to bookmark the post and keep your Facebook page up-to-date you can keep your business in front of your target market or free.
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