In this Matilda Jane MLM Review, we will look at what is Matilda Jane and see if this company’s unique approach targets a segment of society most MLM companies usually avoid. Those other companies normally focus on healthy, beauty, and home products and forget the market for doll clothes.
Of course, Matilda does not just focus on doll clothes. It also has clothing items for young girls and women. This makes it a unique company to work with and a business strategy to use.
This strategy helps women meet their shopping needs through non-traditional methods. It uses the Tupperware home party as inspiration to sell the clothing lines this company produces.
Their sales strategy helps Jane overcome direct sales stress by removing direct sales and redesigning it as a social gathering. This friendly way of doing business is one way to get that sales guard dropped, making it easier to make sales.
What is Matilda Jane Clothing?
Matilda Jane clothing is designed for children from ages 2 years old up to 12 years old. The clothing line includes dresses, tops, pants, skirts, shorts, coats, jackets, and even pajamas.
The clothes are made from 100% cotton and come in sizes 0 – 4T. They have an average retail price of $19.99 per item.
The clothes are available in more than 25 colors and patterns. These include polka dots, stripes, plaids, florals, and many others.
The clothes can be purchased online or at any of the Matilda Jane stores. There are currently over 50 locations across North America.
Who Is Matilda Jane?
Jane is the founder of Matilda Jane. She was born in England but moved to Canada when she was 13 years old.
Jane grew up working in her family’s toy store. She learned about how toys were sold and decided to try selling them herself. Her first success came after selling her own dolls.
She then started selling Tupperware and became very successful at it. After 10 years of selling Tupperware, she left to start her own company called Matilda Jane.
How Does Matilda Jane Work?
Matilda Jane works like any other MLM. You join the company and purchase starter kits. Each kit comes with a t-shirt, hat, and bag.
You then recruit people into your downline who you want to help sell the product. Once they become members, they receive a free starter kit.
You earn commissions based on the number of people you sign up with. Your commission rate starts out at 5%. As you build your team and grow your organization, your commission rates increase.
Your income potential depends on how much time you spend recruiting new members and how well you manage your team.
This multi-level marketing company uses sales associates called Janes to market their clothing lines throughout the year. New clothing options are released twice a year so that the Janes have interesting and unique clothing items to sell.
The company doesn’t stop marketing clothes for dolls, girls, and women. They also have bedding lines, apron lines, sleeping bag liners and other clothing or fabric items.
If you have a problem with the company, that problem won’t be due to any of the founder’s fault. It is said that Denise DeMArchis started the company in 2005, but some people have that date as 2006.
As we said, any problems you have won’t be due to her personality or rules etc., Ms. DeMarchis died in 2015. You will not find this information on the company’s website, but that is par for the course. A lot of information is missing from that website, normally found on other similar companies’ websites.
If you sign up, you do your selling through what are called Trunk Keeper parties. You find women who want to host one. The host will receive a gift, and all merchandise sold at the party is sent directly to the customer.
You are not allowed to market your wares through ads on Facebook or other places, and you cannot create your own ads. So you have a tough marketing road when you sell their products.
How are Matilda Jane Trunk Keepers paid??
This may be hard to do as the company does not post its compensation plan on its website. It is known that it is quite expensive to join and quite expensive to buy the different Trunks each half year.
The commission split is 20% on those products that qualify. Then there is a 5% commission on good luck trunk products and another 5% on platinum sales. You also get a 1 to 9% commission on your downline sales up to 4 levels.
However, there is a cost to play. The starter kit, a mandatory purchase, ranges between $50 to $200, and you have to meet monthly sales limits set between $1500 and $4000.
Then you are required to pay for a seasonal trunk which is priced at $1600. Other requirements make it difficult for the typical Jane to make any money.
The hosts do not get any commissions. They get discounts and gifts as long as they or their minimum of 3 guests make a certain amount of purchases.
Those discounts start at 50%, and the gifts start at $25 if the sales reach a minimum of $300 and $500 respectively. The problem here is that even if you get a motivated person to host a trunk party, they can only do it one time.
The other difficulty is that you will have competition. It is not the other Janes that have to worry about. The clothes you are marketing for the company can be found in places like Amazon, eBay, and other internet sites, including the company’s website.
What Is A Jane?
If you sign up to work for the company marketing their clothesline through these trunk parties, you will be called a trunk keeper, not a Jane. The reason behind that label is that the company sells its trunks of clothes to those women who want to work for them.
A Jane label is applied to the person who agrees to host the party. While the label may make the host feel special, it rewards them for hosting difficulties.
At least 3 other people must be present at the party. The only way the host gets any compensation is if the party records about $300 in sales. At that point, they get one item at 50% off.
To make the hosting duties more rewarding, Jane would need lots of women to show up for the party.
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Matilda Jane MLM Review Pros and Cons:
- Lots of opportunities for gift bonuses
- The commission split is high
- Work at home
- Clothes are made in America
- Clothes are durable and not cheaply made
- Variety of products to sell
- Free training
- Two ways to make money
- Pay to play, and it is not cheap
- Unknown compensation plan
- Must maintain monthly quotas to be paid
- Support is lacking
- The company is not very transparent
- No ads can be used
- You pay to quit the company
- Pay a $300 non-refundable deposit on trunks
- Lose commissions on returned items
Have to be a resident of Canada or America only to qualify to sell their products
Is Matilda Jane Legal?
As far as we have been able to find out, there has been only one lawsuit filed against the company. You can read about the case and her complaint here. It was filed late last year, so there is no news on the results of her efforts at this time.
It may be clear to some that Matilda Jane is an MLM corporation, and all who sign up are listed as independent contractors, which means a different set of rules apply to your employment.
Whenever you sign up for an MLM corporation, keep in mind those companies know the law that applies to their business strategies. They will make sure their instructions, rules, and employment opportunities fall under those laws.
When you sign up at these companies, you have both eyes open and be prepared to face a lot of competition when working for them.
Is Matilda Jane Legitimate?
As MLM corporations go, yes, the company is very legitimate. Their product line is not made cheap, and they seem to have many delighted customers. What makes it hard to see them as legitimate is that they compete with their own salespeople.
That makes it tough to make any sales as women can stay at home and not attend those parties you must give. Also, what makes it difficult to see the company as legitimate is the complicated compensation plan.
Any worker not meeting targets will feel cheated as their hard work is wasted. No one feels good when that takes place.
That is the nature of the business. You should investigate the MM companies with both eyes on the details and keep your eyes off the hype.
Too many people make the mistake in seeing the possibility and not the reality of what they are getting themselves into
More On Legal
As I stated earlier, so far, all we have been able to come up with is that one lawsuit by that one worker. It seems that Matilda Jane MLM keeps its corporate nose clean. They follow those laws affecting their industry and business strategy to the letter.
While there is a lot of competition in the clothing industry, its competitors have not had any issues with their products. No charges of theft or other illegal activities have been filed against the company.
Matilda Jane MLM Review: Final Thoughts
This is a unique business opportunity as not many MLM corporations target dolls, girls, and women’s clothing to make a lot of money. At least those that do not supplement those lines with beauty and health aids.
The clothing is brightly coloured, and the designs are upbeat as well as fashion-forward. You are not selling the 1950s or 1960s clothes even though the company uses a 1950s and 60s sales format to market their products.
The strategy may be old-fashioned, but it helps women who have difficulty selling make many sales. As far as the uniqueness goes, Matilda Jane’s business structure is pure MLM style that doesn’t bode well for the independent Trunk Keepers.
Just enter the business knowing what you are getting into so you have no surprises. That way, you won’t be shocked when something goes wrong. Need to know how to get started by building your website and becoming an affiliate marketer?
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