If you have been thinking about using social media to promote your business on the Internet, let me offer a few of the ways that work best right now!
It is not hard to do and can be a lot of fun once you get the ball rolling!
Social media was not started originally as a business marketing tool. However, like just about everything on the Internet it does provide various ways to promote your business opportunity, products, or services.
There are programs that teach you exactly how to approach social media, step by step in an easy way. You can see the one I use by clicking here on the banner.
Here they are:
Facebook is the second most visited site on the Internet right behind Google. The majority of people who use Facebook every day are doing so in a social way and not looking specifically to buy something.
However, there are a couple of ways you can promote your business online with Facebook.
1. Facebook ads. These are the ads you see on your Facebook page that is designed to get you to click on them.
The advertisers are targeting a particular demographic and Facebook is great for providing that to them. Facebook ads are the number one source of income for Facebook, so you know you will get people to click on your ad if it is written well.
2. Passive Promotion. You can set up a Facebook business page specifically to promote something.
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You can also refer products and services to your timeline as long as you’re not overdoing it. People are not going to want to be your friend if all they see from you are promotions for something you’re selling.
YouTube is the third most visited website online behind Google and Facebook. Google owns this shared video site and is more than happy to help you promote your business when you are adding videos to your marketing mix.
These can be videos that you create and post on your YouTube channel. They can also be videos you are taking and posting the embed code or sharing the link back to the video on your personal blog.
This can be an excellent source of search engine optimization and organic rankings. There’s a skill at creating videos, but you do not have to own a professional camera or be a videographer to do it.
What can you say about in 280 characters? Evidently a lot! Everyone from the President on down uses Twitter to quickly communicate with their followers.
The key is to build a large following of people who are interested in what you have to say. Then keep in touch on a regular basis.
The other thing is to tweet often. Depending on how many people you are following a tweet can move off of page one to page two in a matter of minutes. This is why you need to tweet early and tweet often as they say!
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Right now someone is starting the next big thing online. I have mentioned Facebook, Twitter, and YouTube as good social sites to promote your business.
If you are pushed for time these are the ones to be on. If you have more time or are outsourcing your social media marketing for a low price on sites like Fiverr, there are other places you can go.
1. Pinterest. This is one of the top picture and image sharing sites. 150 million active users every month. People use it as a search engine every day.
2. Instagram. Over 600 million members are active every month. This one is pushing the top sites for attention.
3. Google Plus. If you want to quickly rank on page one bookmark your blog post here. Google ranks Google Plus posts long-term as well.
This is a good way for you to combine various forms of social media such as links from your other social accounts and YouTube videos. Starting a blog is not hard to do, and you don’t need any technical knowledge to do it.
You can do it for free on Google’s blogger, or host your own blog like I am doing and use a WordPress template to easily post articles, videos, and graphics. Start with a blog post and then announce it on your other social platforms.
You can use search engine optimization to target keyword phrases you want to rank for. Learn simple SEO and make it part of your social marketing strategies to move your blog beyond your competitors no matter how long they have been online.
Social media marketing is all about getting as many eyeballs on your business every day as you possibly can. Using social media to promote your business takes work, but it is the number one way anyone can compete for attention online today. Unless you are focusing on paid advertising you simply cannot be online in a variety of social ways!
Looking for more ideas for using social media to promote your small business? Spend some time on my blog and you will find quality and useful information on how to do just that! Read about one of them here.
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