Using Social Media To Promote Your Business

If you have been thinking about using social media to promote your business on the Internet, let me offer a few of the ways that work best right now!

It is not hard to do and can be a lot of fun once you get the ball rolling!

Social media was not started originally as a business marketing tool. However, like just about everything on the Internet it does provide various ways to promote your business opportunity, products, or services.

There are programs that teach you exactly how to approach social media, step by step in an easy way. You can see the one I use by clicking here on the banner.

Here they are:


Using Social Media To Promote Your Business - Facebook

Facebook is the second most visited site on the Internet right behind Google. The majority of people who use Facebook every day are doing so in a social way and not looking specifically to buy something.

However, there are a couple of ways you can promote your business online with Facebook.

1. Facebook ads. These are the ads you see on your Facebook page that is designed to get you to click on them.

The advertisers are targeting a particular demographic and Facebook is great for providing that to them. Facebook ads are the number one source of income for Facebook, so you know you will get people to click on your ad if it is written well.

2. Passive Promotion. You can set up a Facebook business page specifically to promote something.

You can also refer products and services to your timeline as long as you’re not overdoing it. People are not going to want to be your friend if all they see from you are promotions for something you’re selling.


YouTube is the third most visited website online behind Google and Facebook. Google owns this shared video site and is more than happy to help you promote your business when you are adding videos to your marketing mix.Social medial is for everyone

These can be videos that you create and post on your YouTube channel. They can also be videos you are taking and posting the embed code or sharing the link back to the video on your personal blog.

This can be an excellent source of search engine optimization and organic rankings. There’s a skill at creating videos, but you do not have to own a professional camera or be a videographer to do it.


What can you say about 280 characters? Evidently a lot! Everyone from the President on down uses Twitter to quickly communicate with their followers.

The key is to build a large following of people who are interested in what you have to say. Then keep in touch on a regular basis.

The other thing is to tweet often. Depending on how many people you are following a tweet can move off page one to page two in a matter of minutes. This is why you need to tweet early and tweet often as they say!

Other Top Social Sites To Promote On

Right now someone is starting the next big thing online. I have mentioned Facebook, Twitter, and YouTube as good social sites to promote your business.

If you are pushed for time these are the ones to be on. If you have more time or are outsourcing your social media marketing for a low price on sites like Fiverr, there are other places you can go.

1. Pinterest. This is one of the top picture and image-sharing sites. 150 million active users every month. People use it as a search engine every day.

2. Instagram. Over 600 million members are active every month. This one is pushing the top sites for attention.

3. Google Plus. If you want to quickly rank on page one bookmark your blog post here. Google ranks Google Plus posts long-term as well.

use social media to promote your small businessBlogging

This is a good way for you to combine various forms of social media such as links from your other social accounts and YouTube videos. Starting a blog is not hard to do, and you don’t need any technical knowledge to do it.

You can do it for free on Google’s blogger, or host your own blog like I am doing and use a WordPress template to easily post articles, videos, and graphics. Start with a blog post and then announce it on your other social platforms.

You can use search engine optimization to target keyword phrases you want to rank for. Learn simple SEO and make it part of your social marketing strategies to move your blog beyond your competitors no matter how long they have been online.

Final Thoughts

Social media marketing is all about getting as many eyeballs on your business every day as you possibly can. Using social media to promote your business takes work, but it is the number one way anyone can compete for attention online today. Unless you are focusing on paid advertising you simply cannot be online in a variety of social ways!

Looking for more ideas for using social media to promote your small business? Spend some time on my blog and you will find quality and useful information on how to do just that! Read about one of them here.

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23 thoughts on “Using Social Media To Promote Your Business”

  1. David,

    Thanks for the info. I will definitely use some of your suggestions and look into setting up a facebook page for my site.

    Your website’s format is wonderful. Everything looks orderly and I especially love your evaluation on Empower Network Scam. Please keep up the good work.

    • Thank you for stopping by Karen and giving your feedback. Glad I can help out. If there is anything going forward you need help or clarification with, please do not hesitate to ask. Take care.

  2. YouTube has been an eye-oopener for me in my campaigns. I never knew about how lucrative utilizing YouTube ads could be until recently. You can get a TON of laser targeted traffic to your site or landing page quick. I have been implementing a lot of PPC and solo-Ads in my campaigns this year, and am very happy with the results. Do you know of any other routes of getting traffic to your site?



    • Hey, Damian, glad to know that you kicking it with youtube. Good choice, cause you know who owns YouTube right? Yes, Mr. Google. I beginning to get a lot of traffic from my Pinterest account. Something you should dive deeper into, if you not already exploiting it. Thank you for your comment, and feel free to stop by anytime. Stay focus my friend.

  3. Facebook is a great way to get traffic to your site. I’m currently not blogging as frequently as I should, but I”m very active on facebook.

    My traffic from facebook is growing steadily. In addition to what you recommend, posting in groups that are related to your niche is a great way to promote your site.

    • Thank you for the feedback, and glad you see the value on using social media to promote your business. Keep in mind as you grow your traffic in facebook, creating content constantly will go along way with your website. Good look as you grow your online business.



  4. Ive recently started exploring social media for my business. I’ve just started using google+ and pinterest but I’m still learning how to use the potential of thees platforms to my advantage.

    i look forward to reading more about social media on your website. Maybe you could write about google+

    Your post is well written and provides good background info thanks for sharing.

    Best Wishes

    • I glad you see the value with social media to promote your business, it is definitely a Marketer’s tool not to leave out. I will definitely write about Google plus, cause I have already explore Pinterest and Instagram. Thank you for your honest feedback.

  5. It was very informational to read about using social media to promote your business. I was fascinated to learn the order of most visited sites. But particularly Pinterest. I am now getting some sense of how this all works. Yes, this is not and will not be an easy process, you must work diligently, have a plan, and set goals.

  6. Some great pointers on how to boost your online business with social media here – a topic many fail with when they first set up.
    I must admit that I stay well clear of facebook these days but I do dabble rather successfully with YouTube videos. what is your favorite and most successful social platform?

    • Hi Chris, thank you for stopping by and leaving a comment. Although facebook is big for many marketers, I myself do not use it that much either, maybe later down the road.

      I get more interactions and business from Google plus and Pinterest, those two serve as my favorites. Glad you are having success with youtube videos, is really a good way of getting your product in the market. People love visual and google love videos. Thanks again, take care.

  7. Great article and thanks for the tips on how to promote a business/product while using Facebook & YouTube.

    Facebook I have played around with and tried to put up my own FB page strictly for my website, very little luck with that this far. I think I will look more into Facebook ads.

    YouTube is another story lol..Think I will conquer FB first.

    Thanks Again

    • Hi, Jason, thank you for visiting my website. It was not easy for me to set these up as well, but if you stick with it and follow through with the setup, you will see how easy and engaging it is. Social Media brings a lot of life to your website, and Google loves website engaging. Feel free to contact me if you need further assistance with your setup.


  8. Good information. I haven’t tried the YouTube yet. I have placed a few ads on Facebook. I am just getting started and appreciate the information I received from your site. Do you have a guide that explains how to get connect with sharing on other sites? I have connected with google plus and twitter.

    • Hi Vicky, the two Social media I use as well are below. There is a new one I am trying out and is working well for me. That is TSU. Hope it helps and thank you for stopping by and leaving your comment on my site. Take care and good luck with your business and your social media promoting.

      Pinterest and Instagram


  9. HI David, Thanks for nice info on your site. I have followed your suggestion and made 1 FB pages, I got 150 likes when I was doing promote pages, still no sales but your ideas is working for me. What do you think about twitter or tsu? Can I register or leave it? I need your advice. Thanks David

    • Hey Christian, glad you stop by. The two that is working for me now is TSU and Twitter, so go ahead and register and get your following up. Another thing you could test out is Crowdfire. With this, you have several twitter accounts depending on your plan. hope this helps.


  10. Hi! Very nice article! I am trying to find some way for better promotion of my page on facebook. I didn’t find no open groups in my niche. Is it ok to leave posts and links in closed ones?

    I like the appearance of of your site, very clean and readable.

    Thank you!

    • Branka,

      I would not leave posts in a closed group, that will consider spamming and totally disrespectful. Keep trying there are lots of groups that are open out there, just be respectful of their rules and regulations.

      Thanks for the comment about my site, still have more work to do with it. Hope this helps and feel free to contact me if you need further assistance or clarification.


  11. Hi there

    Great article I loved reading it. You do mention youtube and facebook which I use a lot. Which is best will depend on each individual user and their business and niche.

    For me facebook get me like zero traction, but fairly easy to go viral, almost methodically on twitter.

    Just thought I’d mention, youtube, is great way for your clients to actually see who you are and build trust. Which in how it works on social mendia, point is to be social and not salesy.

    • Hello Derek,

      Glad that you enjoy this article, thanks for the comment and you added touch on using social media to promote your business. Wish you all success going forward with your business.


  12. i never liked social media. At least to me they seem fake and just waste of time, however they are important if you want to increase traffic to your website, and you gave a good list of most popular social medias. I really like the way you explain things, it’s very constructive and informative. Thanks for sharing.

    • Hi Rich, thank you for your comment and kind words. I myself was never a social media person, but by being truth and by providing quality content, it do pays off. I am still learning on how to get full value of it, but as you said, it do provide more traffic to your websites. Wish you all the best with your business and feel free to drop by anytime.



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