In this article, we are going to look closer at what is the purpose of SlideShare, and how it can help your business.
This is a LinkedIn website and as you may imagine is very popular and comes highly recommended from what I have seen online.
With 80 million unique visitors a month and 38 million registered users, there is a built-in audience waiting for you. With over 18 million uploads in 40 content categories, it is today one of the top 100 most-visited websites in the world.
All you have to do is learn the ins and outs just like any other form of Internet marketing. I can help you within a community that I will mention at the end of this article if you decide to join for free.
- Name: Slideshare
- Website: https://www.slideshare.net/
- Owners: LinkedIn
- Price: Free
- Overall Rank: 99 out of 100
SlideShare was acquired in 2012 by LinkedIn. It enables users to effortlessly upload files publicly or privately such as Keynote, PowerPoint, OpenDocument, and PDF.
The slide decks are visible on the site or any other website you choose to embed them. SlideShare works like YouTube, but the difference is that you share slideshows.
The site was initially made for companies to enable the easy sharing of slides among employees. It has expanded and hosts many slide shows viewed by anyone who wishes to.
With a growing number of visitors, a month with millions of content pieces shared every month, Slideshares receives over 159 million views and the numbers are growing exponentially.
However, most B2B marketers have not discovered the usefulness of SlideShare. They are busy with other social networks such as Instagram, LinkedIn, YouTube Twitter, and Facebook. While these platforms are great for a marketing campaign, adding SlideShare to the list would improve results.
The few marketers, who know the secret behind SlideShare, upload content regularly. The competition is less, which means their content is seen more compared to other platforms. What you need is an aesthetically pleasing and valuable presentation for you to get thousands of views.
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There are things you can do, and ways you can use SlideShare to benefit your online and offline business. SlideShare PowerPoint is one of the favorites among large companies for making presentations.
Create High-Quality Content
The purpose of SlideShare is to reach as many people as possible.
For you to get views, you must create high-quality and interesting content.
The platform offers you some tips on how to design your presentation. According to SlideShare, you should observe the following:
– Avoid too many background images because they make your text difficult to read. The background should be subtle with a light color to allow people to read your content.
– Do not align your text or images centrally to prevent a disjointed and chaotic effect. Move some of your text to the left and your slides will look balanced.
– Use a single font size to allow viewers to read the information fast. But for less important details, you can use small fonts.
– Avoid poor-quality images.
Use Keywords
Using keywords in your content is beneficial because it enhances both external and internal ranking. So, include common phrases likely to be used by searchers.
The keyword should be in the title, description, and content body. Even though SlideShare presentations rank well with the search engines, include your keywords to increase your chances of getting ranked.
Related Video on Slideshare:
Include Valuable Content
Avoid talking about your achievements or describing how excellent your services and products are. Instead, include valuable information in your field.
It should be unique and the insights suitable for the targeted audience. Is there an easy way to create affordable content?
What I do when I am looking at needing something done for me in an affordable way is to go to Fiverr.com and start there. If you are not familiar with Fiverr it is a freelance marketplace to buy and sell services.
You can find just about anything on Fiverr. If you don’t find it request it and I’m sure someone will come to your rescue.
So what about creating affordable content in the form of a slideshow? I did a search for Slideshare slides and found a lot of services to choose from.
These range from creating a slideshow presentation for $5 to researching and designing a complete PowerPoint presentation for $550. There are many ways you can start for very little money and some of them include marketing your slides outside of SlideShare as well.
One of the best places to share your presentations is LinkedIn. However, you can use other social media channels.
Twitter and Facebook are good examples, but add a summary of your LinkedIn profile. The targeted audience includes professionals mostly, so let them know your expertise.
I would also suggest you integrate your Slideshare slides into a blog post when you can. I see this all of the time with YouTube videos, but very rarely with slides.
This is a great way to make your blog stand out and be different from what everyone else is using. Embed your Slideshare slides into a blog post, or link from your blog post to your Slideshare presentation.
You could also add a widget on your sidebar linking back to your Slideshare account. Any type of cross-promoting is good for both your blog and LinkedIn SlideShare account.
final thoughts
While SlideShare gives marketers a great chance to reach the targeted audience, it will not bring the desired results unless you create excellent content. Online marketers need to come up with a strategy to create compelling content that will convince people to buy products or services from them. As I have noted you can either do this yourself, outsource it, or use a combination of both.
VERDICT: LEGIT
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Wow! This is definitely a better alternative to the other social media options! I believe I’m going to try this out and see how it enhances my website.
The double win factor is that it is on the SlideShare platform AND on your website getting double the exposure, so it will definitely be beneficial and as you’ve pointed out, using keywords in the title, description and content, plus creating quality content will lead to greater traffic on my website!
Thank you so much for sharing this valuable resource with us!
Great! please feel free and let me know if it helped your post or if you have a problem on getting it rolling. it is content so you should treat it as you would treat your articles when coming to SEO. Do your keyword research and shoot after a low competition that has a fair amount of searches for better rankings on the search engines.
Happy to share and thank you for the feedback.
Thank you so much for sharing. Your piece was so interesting. Before reading your article I had never even heard of SlideShare so I learned something new. I think that it could be a very useful tool to reach a greater audience.
It also seems to be a great way to get a bigger message across and not only just to get your business name out there. It is also very cool that LinkedIn is the owner of this site since many businesses use LinkedIn to promote themselves. So thank you for sharing this because I learned something new and will definitely check out SlideShare to promote my own business.
I have seen it with corporate America using it in meetings before but was told that is a good way to use it on your online business when creating high-quality content for your niche.
LinkedIn is big on executives and high profile business owners, this is the reason for this service to act as a presentation platform and now is being used by online marketers as an alternative to Youtube. Please let me know if you need more information to get you started. Talk to you soon.
Hello Bishop,
This is an informative and helpful review on SlideShare. I have a LinkedIn account, and I am using SlideShare as a slide store where I have store slides I take which one I need and use it. But when I read your review, then I can understand how it’s work.
Here you give some tips about achieving the intended purpose of my SlideShare. I also read them carefully. It is beneficial for me to grow up as a slide maker. In any topic, I can make a slide on any topic.
From your review now, I can express my talent how creatively I can make slides. If you have any suggestions for me, please let me know. You also give me some particular place where I can share my slides?
Thanks for such an informative and helpful review.
Happy to know that my Review was informative and that you got some value out of it. Continue to write quality content and use quality images and you should be fine once you follow their tips on setting up your slides.
Just as you research keywords for your articles and videos, remember to do the same when using SlideShare. all that you need to get up and running is within this post, so have another read and follow my guidelines.
Wish you all the best.
HI Bishop,
I am about to explore the possibility of using this platform – SlideShare by LinkedIn and your article just come in the right the time. It has saved a ton of time trying to figure out how SlideShare is operating and now l have more confidence in using this platform to my advantage.
But one thing always crossed my mind, is this platform worked for B2C? As far, l know LinkedIn is more appropriate for B2B customers.
Once again, thank very much for sharing this valuable article and l have marked it for reference.
Best Wishes!
Zayn,
Great to know that this post finds you at the right time and the information was what you were hoping for to get SlideShare up and running for you.
Yes, Linkedin more appropriate for B2B customers cause the buying power is much higher than the B2c customers. this is because of a number of reasons. take a look at the link below.
B2B vs B2c and why B2B is more favored. Hope that helps!
I appreciate you taking the time and leaving a comment. Best of luck with your business.
Hi Bishop,
What a great article. I like this option of publishing content. It’s a brilliant discovery for affiliate marketing. I believe is much effective. PowerPoint is the best in presenting content, I can imagine how much traffic one can attract by using slide share. I am definitely signing up soon.
All the best.
Sandikazi
Yes, SlideShare is a great option for publishing content, and many high executives use it to make a great presentation in the corporate world. this is the reason LinkedIn came up with this service, and now Affiliate Marketers are taking advantage of it as well.
Thanks!