What is the shiny object syndrome? and how to overcome it. One problem I see in online business owners is what I call the grass is greener on the other side.
I too was a victim to that syndrome and wonder why I was not succeeding in my business.
Then I later came across Wealthy Affiliate and decided to stay with it until the end and do not look at another program. that is when success started for me.
What is the shiny object syndrome? Let me explain it this way by starting with a question!
Do you simply feel that you are not living your best life? You might feel this way regarding your business as well.
Many people fall prey to the grass is greener on the other side syndrome. However, you don’t need to settle for this mentality.
As they say, the grass is green where you water it. If you’re not maximizing the potential of your own Internet business then it’s easy to look at someone else that is doing it better.
I’m not against comparing your business to others. In fact, I have always promoted what I call being an Internet marketing spy.
If you copy what others are doing to be successful you can reach your own success faster. However, this does not really apply to the grass is greener syndrome when it comes to choosing different facets of your Internet business.
Let’s analyze this shiny object syndrone from both personal life and business life!
Is Your Life Already Good?
There is a saying that good is the enemy of best. We spend a lot of our lives trying to claw our way out of mediocre everything, but it’s all in your reference of comparison. The good life may be something that you’re already living.
It will take your own inventory of your life to figure out if you truly do suffer from grass greener syndrome. Take for example you are well being as a barometer of how you’re doing.
Do you have enough money for all of your basic needs? If your answer to that question is “no”, then you might want to reassess. After all, we all need money to live.
Isn’t this why most of us start an Internet business to begin with? However, in the world of small businesses like ours, we often mistake opportunity for a lack of skills.
I see this a lot in affiliate marketing because so many programs are free to join. Just keep joining new ones! However, switching businesses might not be the answer.
You might simply have to add some new or improved strategies to make yourself successful. Maybe it’s time to hire a social media manager or invest in better web design for your business.
Maybe you should try paid advertising, or just increase your blog content! Whatever you do is in your grasp.
These are Internet marketing skills. Even managing freelance workers is a skill.
Skills replace the grass is greener syndrome. When you are doing a better job at all aspects of your business it is not the business model or product that needs changing.
I’d Rather Fight Than Switch
Remember the old Marlboro t.v. ad? I’d rather fight than switch!
Ultimately, switching businesses is a lot more effort than you realize. Your current clientele might not feel a need to invest in your new services.
You can’t expect them to be loyal to you just because they like you. That’s not how the business operates.
In fact, you’d be surprised by how people you are doing business with are simply friendly because they have good manners. Never make the mistake of assuming your clients will hop on board with any whim you have in life. We all have whims, but that doesn’t make them feasible life decisions.
Is Your Grass Greener?
So, is your grass greener syndrome preventing you from watering your own grass? This question posed at the beginning of the article is really something profound.
Ultimately you will need to reason with yourself. If you have an online business it is not necessarily a sinking ship because you are going through a slump.
It might just need some energizing through the professional services that you can employ. Money could be an object though.
If you can’t afford highly qualified ones go with an eager student looking to utilize their skills. Their fresh eyes and enthusiasm for life can help raise anyone out of a rut.
Keep in mind their experience level might also prevent you from getting the results you need, so don’t always go for what’s cheap. I know a lot of Internet marketers such as myself use Fiverrr.com.
What Is Fiverr?
Fiverr is a 9-year-old online freelance services website. You can buy jobs, or gigs as they call them, for $5. If you need more in-depth work done you can find it for a reasonable price.
I like Fiverr because it allows small business people like you and me to get the work we want to be done at an affordable price. The real benefit here beyond pricing is their rating system.
This where you can see how the freelance worker you are thinking of hiring has done on work for other customers. The higher the overall rating the more comfortable you should feel.
Summary: The Shiny Object Syndrome
You need to find your way out of the grass greener syndrome to excel at business. It will take work, but hopping around is not usually the best answer.
Try investing some time and money into skills. More specifically invest in Internet marketing skills.
I think you will see yourself making more money if you increase traffic to your blog and sales pages. Suddenly the grass starts appearing more green in everything you do.
You too can make success happen with more hard work revolving around Internet marketing skills.
Whether you are always in the grass greener syndrome, or just want to make more money, I can help you with affiliate marketing skills and you can start learning for FREE!
PS: Please leave a comment or any questions you may have, I would love to get your feedback.