Without a doubt, one of the main questions people have, once they get their blog off the ground, is can I promote my blog for free?
I get that and have some ideas I will offer in this post.
First of all, let me say that once you have some money coming in, I do think you should mix free and paid to advertise together to give your blog a real chance of being found. Paid advertising can be anything from pay per click ads on Google or Facebook to solo email ads, and finding high-quality backlinks.
Another point I want to make is free promotion almost always involves a little bit or even a lot of your time. As you start to earn money, keep track of your time and assign an hourly rate to it.
This will help you be more efficient as you work because you realize how valuable your time is. Time is money when it comes to free blog marketing.
SEO Your Blog
The majority of blogs are not set up correctly regarding search engine optimization. This is the first thing you should do before you start working on promoting your blog in other ways.
You need to become well versed in SEO. At least know the basics of targeting keywords, getting your keyword in the blog post title and using headline tags.
Be sure you are using a responsive theme. This means your blog sizes correctly automatically on a desktop, notebook, tablet, and smartphone.
Google will look at this first. You can find out if it is mobile friendly here: https://www.google.com/webmasters/tools/mobile-friendly/
This means using a combination of well-researched content along with more words in your blog post. Start thinking regarding 1000 words or more when you’re creating blog articles.
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The advantage to this is you’re going to be automatically using keywords that are relevant to the niche your blog is in. Google’s going to find these words, and over time, you can turn your blog into an authority blog that ranks for literally thousands of keyword phrases.
The other thing that makes content high quality is to use a variety of content forms. Do not rely strictly on text, but rather incorporate graphics with the keyword phrase in the alt tag, add some videos, and add audio or podcast whenever applicable.
I want to bring up the idea of outsourcing blog content at some point. Content creation can be a real chore as you get busy in other aspects of your business. Outsourcing blog writing and content creation to freelancers are good options for many bloggers.
It is pretty well known now that Google owns YouTube and has for several years. They like to rank videos in their organic search results.
So, based on this fact you should create videos and publish them on YouTube. Apply the same search engine optimization techniques in the title and the description of your video when you publish it.
Another important thing to do is to add videos to your blog. These can be videos that you create, but they can also be videos that other people have published on YouTube.
YouTube is a shared video site. The easy way to do this is to copy the embed code of a relevant video and paste it in your blog post.
What you’re doing here is providing a better user experience for your blog visitor as well as creating links back and forth between your blog and YouTube for Google to spider.
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The world of social media marketing has become very involved. There are hundreds if not thousands of social sites you can promote on.
Do you need to do all of these?
I don’t think you do unless you have plenty of time to stay active in them!
For most of us, a better approach is to be involved in the primary social sites and stay as active as you possibly can in them.
We’ve already mentioned having an account on YouTube. The other top five social sites that you should join and have accounts with are:
2. Google Plus
Each one of these has its advantages. Of course, Facebook is the largest social network site in the world with over 1.3 billion members.
Google owns Google plus. Twitter is a microblogging platform. Instagram and Pinterest are a good way to promote your blog using pictures and graphics.
Social networking doesn’t cost you anything but your time. However, it can be a real drain on your time to the extent that you are wasting time surfing around on your social sites and not doing any marketing.
I think the key thing to do is promote your blog posts on your social sites. Then monitor them to see if you’re getting any comments from readers. If you are, be sure and reply in an appropriate fashion. This is with social media marketing is all about!
A press release is great to announce something new on your blog. This could be a new post you have made about a new product you are now offering.
It could be a tip on promoting a blog on the Internet. Anything newsworthy can be announced in a press release.
A press release gives your blog publicity. The fact you can promote for free is a big benefit.
Get your press release out using a service such as PR Log, or Newsvine.
These are some valuable ideas on where you can promote your blog for free. These ideas barely scratch the surface on the number of ways you can market your blog without spending any money.
I have found these to be some of the most critical free marketing methods. As with anything when it comes to blogging, the key is to be consistent, stay focused, and don’t get easily discouraged at first when you’re not seen immediate results!
These ideas work. Just be patient and stick with them!
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