I was not doing Internet marketing very long before I begin to wonder how to get my website ranked in Google. This was a very learning experience for me which I would like to share with you.
The idea that you can get free traffic from organic search results is enough to drive any serious Internet marketer into researching what it takes to get ranked by Google.
With that in mind let me offer you a few observations on what I’ve learned so far marketing my personal blog.
Google Considers A Lot
About six months ago Brian Dean published an interesting article on his blog titled: “Google’s 200 Ranking Factors: The Complete List” which after you read it could leave very motivated or very depressed on your point of view.
In my case, I found the whole article to be extremely interesting but also had me scratching my head a little bit. Is it necessary for an average blogger like you and me to do all of these things?
At the very beginning of the blog post, he does allow you to download a checklist of what he is found to be the ten most important factors. This is what I think regular bloggers like you and I need to focus on, so that’s what I’m going to talk about in this article.
Top 10 Ranking Factors
1. Keyword at the beginning of your title tag. We could use this blog post is an example of this.
A common question that people ask every day is how to get my website ranking on Google? This is a keyword phrase, and we put it in the title this blog post.
2. Content length. There’s no doubt that Google favours longer blog articles over shorter ones. The content of 1000-2000 words is going to rank better than shorter articles of 200 to 400 words that used to be more common.
Put yourself in their shoes. As a search engine, their primary function is to deliver the best results for searches of people are making. Search engine spider words. The more words you give them, the more they have to spider.
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3. How fast does your page load? Google has publicly acknowledged that pages that load faster are going to rank higher than pages that load lower. This goes back to how they value their user’s experience.
4. Keyword positioning and prominence. No longer do we shoot for specific keyword density. However, it is important to get your primary keyword and variations of it in the article as many times as sounds natural.
5. Page authority and page rank. You should still be looking at getting backlinks from pages that have more power and a higher page rank than your own. You can siphon some of that authority and rank back to the pages that help you rank better with Google.
6. Domain authority. Someday you should shoot to build your blog into an authority blog. The best way to do this is to create high-quality content and a lot of it. Over time, your blog will begin to rank ahead of others who are not doing this.
7. Link relevancy. The World Wide Web is made up of links pointing back and forth to each other. Your goal is to get as many links pointing back to your site from relevant blogs and websites. This carries more weight with Google than links that do not relate to the theme of your blog.
8. Bounce time. How long do people stay on your blog once they have landed there? This is known as the dwell time, and Google places a lot of value on it. The best thing you can do is keep the area above the fold simple and easy to navigate making it easier for people to stay on your blog or website longer.
9. Responsive design. Google is predicting that in the future, as much as 90% of all searches will be done on a smartphone.
Currently, they know that people use desktop computers, notebooks, tablets, and smartphones to access the Internet. You need to be using a website template or blogging platform that is responsive and sizes automatically according to the device it’s been searched on.
10. Original content. Over the years, Google has done multiple updates to their algorithms, and one of the things they are looking for is duplicate content. This is something you want to avoid at all cost. Having fresh and original content will help your website or blog rank.
This is what I want to spend the rest of this article talking about.
Adding content to your blog can come in multiple forms.
Of course, the text is going to make up the largest portion of your content.
It’s important that you take care of the simple things when making a blog post.
I’m talking about proofreading and avoiding spelling and grammar errors. Also, I am talking about writing in a way that people enjoy reading.
The simplest way to do this is to write as you speak. When you do this, you will not be tempted to use big fancy words that you think make your content seem more important than it is.
Did you know Google owns YouTube? Based on this you want to create videos and publish them on YouTube and then post the videos on your blog as well. This is not only great content for getting Google to come in spite of your blog but also livens your blog up.
One of the things I want to mention is adding graphics or pictures to your blog posts. This just creates a more favourable impression when somebody lands on your blog.
There’s a lot that goes into getting a website top-ranked on Google. Social interaction has become more important so you want to bookmark your blog post into primary social sites you’ve joined which should include Facebook and Twitter as well as others.
Don’t try and outsmart Google. If you put an effort on consistency in your blog and follow the top 10 list that I’ve put here, you have an excellent chance over time to see your blog begin to rank in Google. Depending on the competitiveness of the niche you are in this could be faster for some blogs and longer for others.
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