How to market your business on a budget is essential for all types of businesses. It plays a significant role in the success of a business. But, what if you are on a tight budget?
Does it mean that you should entirely do away with marketing? That’s a big NO-NO! Here are the top 10 tactics to market your business on a tight budget.
You will be amazed at how effective these techniques are in helping put your business out there where people can find it.
10 Ways on How to Market Your Business on a Budget
1. Create and upload lots of videos.
These make a great marketing tool and you don’t have to go to extra lengths in purchasing an expensive camera. Thanks to smartphones, you can easily record high-quality videos about your product or brand and edit them using free video editor apps. You can then upload them on social media, YouTube and even on your website.
2. Infographics.
As of today, infographics are the latest and one of the most effective marketing techniques. Gone are the days when people had the time to read all the information posted on a website. Many people scan for images. Make sure the infographics entail a summary of all the relevant and accurate information.
3. Write and publish quality content.
This can be a very cost-effective strategy if you have some writing skills. All you need is a good command of language and a call-to-action style of writing. Alternatively, you can hire an expert freelance writer that will help you write excellent content.
By now you’ve probably noticed that social media has become a marketing platform. It’s because social media has more than 1 billion active users. All these are potential clients, and with the right marketing techniques, you can convert them into your customers. Moreover, social media is free to post platform. Add links so that you drive traffic to your site.
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5. Carry out a user-generated content contest.
This is one of the best marketing tactics that won’t take a toll on your bank account. A UGC contest not only creates a good relationship with customers it creates awareness. It entails asking your followers to upload a photo when using your product and use a particular hashtag. Then, the one with the most likes gets the prize. It will help increase brand awareness.
6. Client referrals.
There’s no better way to encourage your customers to refer your brand to others than giving them a small incentive. It will save you the money that you will have used in acquiring new customers. Moreover, a client is likely to believe what another customer tells her/him.
7. Guest posting.
Some people might argue that posting on another person’s website is a waste of time, but that’s not entirely true. Guest posting exposes your brand to lots of people. Moreover, it helps drive traffic to your site via linking your site.
Doing a live broadcast on social media is quite beneficial. It gives you a one-on-one opportunity with your customers. It helps create an authentic interaction. Try and answer your follower’s questions. This strategy is quite pocket-friendly. All you will need is a reliable internet connection.
9. Get involved in your community.
When it comes to marketing, you don’t have to think big. Look for a marketing opportunity in your locale. For instance, you can co-sponsor game events in your neighbourhood. You will get an opportunity to market your business.
10. Be a friend to the media.
Advertising on mainstream media such as TV and Radio can be quite expensive. However, you can do something that will capture the attention of the media. This way you will get free marketing from the media. You can come up with an exciting publicity stunt or hold a contest.
Try This!
Let me give you a very doable strategy for marketing your business on a budget. This works and it is cost-effective for marketing on social media. You will need an Animoto account, a YouTube channel, a blog, a Facebook account, and a Twitter account.
1. Join Animoto for $42. This is the easiest way to create unlimited videos I have come across. Once you join, look at the easy-to-follow tutorials they offer. Creating a video is not hard and anyone can do it with no technical ability.
2. Set up your own YouTube channel. This is where you will publish your video once you have created it.
3. Do a Google search for free PLR articles in your niche. You will use these for content ideas for your video.
4. Open up one of the articles you want to make a video on.
5. Open up Animoto and click on get started. Then click on create.
6. Title your video something different than the PLR article, but having the same meaning.
7. Go through frame by frame and type in the text you want. Basically, you are rewriting the PLR article in your own words.
8. When you are done publish it to your YouTube channel.
9. Take the YouTube URL and post it on a new blog post on your blog. You can copy the summary from your YouTube channel and post it on the new blog post as an introduction.
10. Copy the URL from your blog post. Use it or your YouTube URL to tweet and make a Facebook post. Mix it up to create traffic to both your video and blog.
Final Thoughts On How To Market Your Business On A Budget
The above are ten ways how you can market your business on a budget. It is possible, and you can achieve a lot by incorporating the strategies above in your marketing campaign. Follow my step-by-step instructions to create videos and get new blog content as well as get your own YouTube channel started.
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Related Video On Ways to Market Your Business With Little Or No Money.
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youtube and social media is a powerful way to market any business for free. it is where everybody’s friends and family is always at and they will use it every day during leisure times. My friend earns big sales just from Instagram alone. It is crazy just by posting colorful pictures with an interesting catchy description, overnight when he sleeps, a thousand dollars magically appear in his bank account. I so envied.
Kit, Thank you for seeing that social media is the best way to get free advertising, because there is where most people hang out regularly. Thank you for the insight on Instagram, something I need to take a look at soon. Thank you for stopping by and adding value here.
Oh my, thanks for this post of yours. I’ve been looking for a good video app for starting in youtube. Animoto is the right one for me. I never thought of reading your article when I came to see it, but I’m thankful that I read it. You gave me the idea. I love it. Thank you for sharing this here.
Eli, glad I was to provide valuable information on marketing your business on a low budget. And yes, using Animoto is a good place to start if you are new to making videos and publishing them.
It also work good for the season veterans as well. Feel free to stop by from time to time, cause I make regular updates on what is working today in building a successful business.
Hey David. Thanks for sharing this article. Writing your own content will certainly save you a lot of money. There are many good freelance writers out but it’s not cheap. Social media is free and you can promote your business and gets a lot of customers for free. My favorites are Facebook, Pinterest and Twitter. You also mentioned videos. From my own experience, the best way to create an SEO-friendly content is embedding your own youtube video within the article. You will get traffic from youtube and also help decrease your bounce rate.
Thank you for the comment and insight here. Yes, videos are very good to place on your articles cause they causes your audience to stay longer on your website which help in rankings.
Social media is one of the best way to get traffic today cause that is where most people hangs out today. If not schedule properly, you can waste a lot of time chit-chatting on social media. thank you for your input.
Great article ! When I started my business marketing and getting the word out was actually my biggest challenge. It doesn’t matter how good you are at what you do, if no one knows you are doing it
I created a website and used some social media exposure and eventually Word of Mouth started to float my boat. If I had known some of the other strategies you listed at the time I could have become much more successful, much quicker.
Thanks for sharing!
Mike
Hey Mike, most of my team members ask me this all the time, that is the reason I decided to write this article after doing some in-depth search. If you try some of the tips, look for one that giving you the best result and spend more time with that one, and you will see your business growing.
Your approach was right on track, and if it is working the best thing to do is to scale it up a little before you go on to other strategies. thank you for you insight.
Hello, I was just looking for ways to reach more people, to promote my website, and generate more traffic. The ideas that you exposed here are really good, I do not have a Youtube channel yet, but I think it’s time to create one, YouTube is one of the first places where people look for information (including me) even before searching on Google, I’m looking for the answer on youtube.
Paola, glad that you get some value here on marketing your business on a budget. I can see that you read my article in its entirety, feel free to use some of these free strategy to build your business. It is working for me and others, and it can do the same for you. If you need help, please ask. Talk to you soon.
I’m a newbie about online marketing. These tips and tricks are very helpful. Although I think to really help a newbie like me, there needs to be fewer advice. It’s often overwhelming how many ways we can market online.
I’m not sure I follow you on your last advice. Can you give an example? Also how do I make the best infographic?
Wei, being a Newbie, I am glad that you find this article and website. My website is being reach by people from all over the world, so what strategy may work for some, it may not work for others, that is the reason I had to give a few so that people can choose what work for them the best. Sorry if I overwhelmed you.
Inforgraphic is taking a new look on the Internet and people are becoming more visual when trying to understand anything online. You can learn more about it here. https://davidbishopmakemoneyti… hope that helps!
Thanks for this wonderful post on marketing your business on budget, I normally create campaigns on social media to promote my business. I just learnt that creating videos is also a great alternative. You said it all time has past when people try reading a whole blog but my problem is how to get started especially which video editing program I can select from?
Bibian, thank you for your comment and kind words. Videos are great for rankings and people are tending to lean more on videos than a blog as you rightfully mention.
You ca do a Google search and pick one of the service that fits your budget, but Animoto and Canva is two that i used in the past. Hope that answer your question.
Hi,
I’m basically a newbie in internet marketing and my main challenge right now is getting traffic. Thank you so much for sharing these ideas, they are absolutely incredible.
I’m a fellow Wealthy Affiliate marketer, so a special thanks!
Cora, glad that this article brought value to you and your business. When starting out is the best way to start before you begin to earn money. And as your business and income grow, you can reinvest part or all of your income. Congratulations on becoming a member of Wealthy Affiliate, you are on the right road to success. See you around the community.