How To Start A Small Business Online

setting up my online business approachThanks to the Internet it has never been easier on how to start a small business online and learn making money ideas.

However, easier does not always mean better or more successful.

Because there are so many variables that go into getting started what we are going to do in this article is just focus on starting a small business that relies on the Internet for everything you need to get started.

Doing this makes it possible for anyone, anywhere, and with any kind of background and current money situation, to start a small business online.

Need-Based Niche

You hear a lot about choosing a niche, and for a good reason, I would suggest you choose a niche based on a need. With billions of web pages, online the last thing you want to do with your small online business is trying to create a need.

A better approach is to find a need and then build a business filling that need. The best way to do that is to become a problem solver.

A problem solver has a small business that has identified a niche where there is a problem looking for a solution. Do that and you can spend 100% of your time developing your business around this idea.

Look at my blog. is in the wealth niche. This is what is called an evergreen niche.

It will never go out of style. There is a never-ending number of prospects coming online every day looking for tips and ideas on how to make more money.

I have taken the wealth niche and drilled down to a micro niche by specifically targeting people who are looking for ways to make money. It is a great niche to be in and the fact I can help people makes it even better.

Establish Your Budget

setting aside my advertising budgetYou are starting a new business and the word business suggests you are going to have operating costs.

However, the fact you are doing it online provides many benefits to you from a cost standpoint. Here are the 4 basics.

1. Domain name. Choose something that represents what your business is about.

The cost is around $15 a year. If you choose Blue Host for your website hosting they give you a free domain name the first year.

2. Website hosting. This is where you will establish your online presence.

You can find hosting for anywhere from $4 to $10 a month at sites such as Godaddy, Bluehost, and Host Gator. All of them have one click set up for your website using WordPress.

3. Use a WordPress theme. Build your online site using WordPress and make it very easy on yourself.

There are many great themes for free you can start with. If you prefer to upgrade to a more elegant theme check out

4. Autoresponder. This is going to be one of your most important tools. I personally prefer Traffic Wave at $17.95/mo. with a free 30 day trial, and suggest you check them out.

An autoresponder is where you will store names and email addresses for future follow up. This is known as list building and will be a primary focus for future business.

These are the very basics of starting an online business. I think of these as tools for building the shell of a business.

Your domain name, hosting, WordPress theme, and autoresponder get you going online. You will feel very proud when you look at what you have done so far and you should.

So what are the next 2 steps?

Website Content

I suggest people use a blog for their website and start adding content to it. WordPress makes publishing very easy.

Easy as far as getting your content online. However, you still need content!

If you have chosen a business idea you have knowledge in getting content is as easy as writing about what you know. This still presents 2 problems for many people.

1. Time,
2. Money.

If you have a full-time job time is money. This is why there are so many people outsource content today. They are just to busy to do that part of their business.

Nothing wrong with that. I recommend you find a good freelance writer and let them do the content part and you focus on the marketing side of your business.

I personally like working one content writer, but at first, you may want to use a content site. Several good ones include Up Work,, iWriter and many more.

Let me offer one more important tip. Become an Internet niche spy.

Look at what the top websites and blogs in your niche are doing. You could even go so far and reverse engineer their sites to build your online presence.

Never plagiarize anyone, but see what they are doing for blog posts, keywords they are targeting, products they are selling and so on. This is a tremendous way to save a lot of time in the beginning.

Spend 90% Of Your Time Marketing

learning strategies for online marketingThe fastest way to fail with your new Internet small business is to not market it enough.

Getting traffic is the main reason online businesses fail.

It’s easier to keep re-doing your website or hanging out on social media having fun. Marketing is hard work and it takes consistent time over a period of time.

It also can be expensive. Something I learned right away was what you lack in money you can compensate for in time. And what you lack in time you can make up for in money.

Can you afford paid advertising? If so spend some time learning the basics of Facebook Ads, or some other pay per click advertising methods such as Google Ads or Twitter Ads.

If you can not afford paid advertising be prepared to do a lot of social media marketing yourself. As an example, you make a blog post.

Then you go to your social accounts such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn, and your comment and post your blog post URL. This is known as creating a backlink or a link back to your website or blog. Do enough of these and you will have traffic coming in all of the time.

Get Some Help Here

What if all of this seems overwhelming? Do what I did and get some help. Here is my #1 source of training for people who are starting a small business online and do not want to do it all alone!

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PS: Please leacve your questions or comments below, I would love to get your feedback.

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