Learn Search Engine Optimization – Here Are 4 Ideas

How hard is it to know how to learn search engine optimization? Is it something that would be better to outsource or do yourself?

Let me use myself as an example in this article!

First of all let me say that search engine optimization, also known as SEO, is a strategy designed to get organic traffic from a search engine.

We primarily think of this as on-page tactics, and individual blog pages on Google and other search engines. Let’s be real here…

We think about search engine optimization we are talking primarily about trying to rank on Google. Since Google gets more traffic than all other search engines combined that makes sense.

It makes no sense to learn search engines in general because Yahoo and Bing do not deliver enough traffic to pay any attention to, although I personally grow my business with Bing paid ads, which is another area that we will discuss in the future

I know the basics of keyword research and targeting specific keywords and content on my blog. Let me say that because I’m not particularly fond of writing content because of time. I outsource it to somebody who does know how to do search engine optimization in the articles he writes for me. And in most cases, I do my keyword research for my articles.

However, if you want to learn search engine optimization how should you go about doing it? The quickest way is to join Wealthy Affiliate and go through the entire courses.

Or,

Do It Yourself

If you are willing to put in the time to learn search engine optimization yourself it is a skill that will serve you well for many years to come. Of course, you are going to have to continue to stay up-to-date on what’s working in SEO because Google is always making changes to their algorithms and how they rank their organic traffic.

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Here’s one simple little strategy you can do.

Let’s take the keyword phrase “learn search engine optimization”.

1. Go to a Google search box and type “learn search engine optimization” into it.

2. Click and scroll to the bottom of the page. In this case, Google has delivered eight options for other keyword phrases that are the most popular being searched on Google relating to “learn search engine optimization”.

Some of these are words you want to put into an article when learning search engine optimization. If you go through this article you’ll see that my writing has done that.

Of course, the only problem to this would be coming up with the seed keywords, but if you’re in a niche where you have some basic knowledge you may be able to start out with keywords and build a very large list of your own very quickly using this one simple strategy.

Keyword Research & Lists

keyword research as part of SEOKnowing the words that are being searched on Google is the key to being successful with search engine optimization.

Therefore it’s important that you are able to do keyword research and build a large keyword list.

I just mentioned your own, but of course, there are better ways to utilize your time that is also more scientific.

1. Google Keyword Planner. You’ll need to set up a Google Adwords account for this. Then you can go in and type in a keyword and let Google tell you variations of that keyword phrase and how much competition there is for it.

2. Keyword research software. Over the years this type of software has evolved to where many of them can do a good job for you. My favourites are Jaaxy and WA free keyword tool which you will find below.

If you go to a discussion forum such as the Warrior Forum you can see what people there and will get a number of different options. Some of the main ones that come up include…

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Jaaxy Enterprise
– Market Samari
– Traffic Travis
– Wordstream
– Keyword Fighter
Wealthy Affiliate Keyword Tool.

and on and on we can go. Here is a good article to read more about that.

SEO Courses

If you take a search engine optimization course it’s going to teach you everything about doing SEO in the right way!

Here is one of my favorite websites for niche research and a page they have on learning SEO:
http://nichehacks.com/beginners-seo-guide-for-niche-websites/

SEO Basics

the basics to improve search engine optimizationNothing beats good quality content with more words.

It stands to reason that the more words you put on a page the better chance you have that Google will find you.

Use basic keyword phrases when putting together your blog articles. You can also do this when creating videos, and in the tags for graphics in your blog posts.

However, going much beyond that, in my opinion, maybe a waste of time. There’s a reason I say that.

Google is always changing their algorithms and we have no control over that. They could be doing an algorithm change right now that would affect how they rank organic traffic starting tomorrow.

A few months ago Brian Dean wrote an excellent article on 200 ranking factors. You can read that article here.

He really goes into detail on everything from purchasing a domain name with the keyword in it all the way to targeted ways to get backlinks, on-page content and a whole lot more.

What is my point?

I don’t know about you, but I would never learn all of these, and I do not think most of us even need to. This is really best left for SEO experts that are getting paid to do SEO for large companies, or large bloggers that can afford to hire them.

Final Thoughts On How To Learn Search Engine Optimization

I like to layout my content ideas in advance. This includes having my writer know upfront what he is writing about and letting him put in some keywords for SEO.

I also like to have my blog articles be 1000 words or more. I know Google favours long content and I also know as my blog grows into an authority blog they will rank me for more keywords I have not even targeted initially.

Putting together a basic keyword list with a lot of words is smart. Using some of them in each article in a way that does not sound forced is the best way to do SEO long term.

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4 thoughts on “Learn Search Engine Optimization – Here Are 4 Ideas”

  1. I didn’t know there was this much to it when it comes to ranking well in google. From reading your review, it seems the most important things is writing content and making sure it is at least 1000 words in length.

    I know that i have much to learn when it comes to this and i’m glad I was able to find your site to help me realize there is much to learn when it comes to SEO. Thanks!

    Reply
    • Ralph, glad you see the value in search engine optimization and how it will work for your business if done properly. Although it takes time, it can be very rewarding in the long run. Thanks again for visiting my website and leaving your comment and concern.

      Cheers.

      Reply
  2. This is super helpful, I’m going to take some of these pointers and run with them.

    SEO is something I’m really researching and learning a lot about at the moment because I don’t want to be ike the majority of bloggers who publish a post and then hope for the best.

    You’ve shown how havng a bloging and SEos trategy can really help take the guesswork out of Google rankings and for that I am truly grateful!

    Reply
    • Glad you get some value in this article, this is one of my favorite as well. SEO is key for building a business and we need to get right to stay ahead of the masses. Google is God for rankings on the search engines and if we can understand what they focuses on, then we will achieve better rankings for our articles.

      Simon, thank you for taking the time by leaving a comment, I wish you all the best with your business, and I hope that you will be able to get better rankings as you follow these simple steps that I mention in this article and the related ones as well. Take care.

      Reply

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