Nu Skin Review – Is This Direct Sales Company Legit?

In This Nu Skin Review, we would look at their products and discuss how it is possible to make money with this company who has been around for years.

Nu Skin was started in 1984 and is one of the leading company that is still around today providing a need.

In 2015 they had over $2.5 Billion in revenue according to Direct Selling News.

Is it possible for a company to have a $2.25 billion in sales and be a scam?

When I look at that list I see a lot of well-known brands on it. Companies like Amway, Avon, Herbalife, Mary Kay, and even Tupperware are all direct sales companies using the network marketing business model.

It makes me wonder when people throw around the word scam when describing companies on this list why they feel that way?

When I look closer at this list I see 86 companies doing the business for over $100 million a year. I read in the past that direct sales as an industry now does over $100 billion a year in revenue total of all companies.

Nu Skin comes in #9.

So why do some people feel it’s a scam and others don’t? Let’s go back to the beginning and look at the business and how was started, the products, the compensation plan, and the business opportunity and MLM in total.

nu skin Review - their productsThe Nu Skin Company

Nu Skin was founded in 1984 by Steven Lund, Blake Roney, and Sandi Tolliston. Today they are in over 50 countries worldwide.

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They sell premium quality anti-aging products in both the personal care and nutritional supplements categories. Who do they sell to?

Their products are sold to distributors either for personal use or for retail sales. Nu Skin does not sell directly to the public, nor do they have retail brick-and-mortar stores.

The companies on the top 100 use a direct sales model. This just means that a representative is going to sell the products to customers in the company is going to provide those products.

Nu Skin Products

One of the reasons a company like this can last for over 30 years is because they sell high-quality products. In my mind, this is a very crowded space when you start talking about personal care and nutritional supplements.

It’s still amazing to me that new company start-ups come about with these kinds of products, but Nu Skin has the advantage of having been around now for a long time. They have very loyal customers, and they have very loyal distributors.

I started looking around their website and was impressed at the wide variety of products they have. All totalled distributors have over 200 products they can use to sell.
Nu Skin Products.

As a customer, you can order the products directly from the company, but a distributor will be credited for the sale. The company just handles product fulfilment.

nu skin compensation planCompensation Plan

It’s illegal in network marketing to be paid to recruit distributors. This means when you sign up a new distributor they must also get products with their membership.

As you know I do affiliate marketing with Digital Products, but it’s always made sense to me that if you’re joining a network marketing business with physical products that you’re going to want to use those.

Nu Skin starts you off with their best-selling products because they want you to become familiar with them which will help you sell them in the marketplace.

That’s one way to make money in Nu Skin.

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Sell products at a retail price, and keep the difference between the wholesale price and the retail price as your commission.

Another is to build a group and make money on the purchases of wholesale and retail sales. How do you get started?

1. Join the company and start using the products.
2. Share the products and get retail customers and sponsor new distributors.
3. Qualify as an Executive Leader.
4. Train your team to become Executive Leaders.

Nu Skin has 10 levels where you start as a Distributor and you can work your way all up a Blue Diamond Executive. The compensation plan is further discussed in the video below, and you will get a better understanding of how is possible to grow your business with this company.

This is a good video that explains Nu Skin and making money with them.

What About The Scam Part?

According to Wikipedia Nu Skin has had to deal in the past with the Federal Trade Commission, or FTC as they are called for short. MLM companies do not like to see their name used in the same breath as the FTC.

This was dealt with in the 1990s, but a new problem came up in 2014 and Nu Skin was investigated in China as being an illegal pyramid scheme. You can read other instances scrutiny here:

What is a scam?

It is defined as a dishonest scheme; a fraud. There is the intent behind this as well.

What I have seen come up over and over in the past is not a scam from the network marketing company, but rather on the distributor level. This is the case with Nu Skin as well.

MLM companies do a great job of exciting new distributors about reaching new levels within the company. Reaching a new level means new recognition as well as more money.

The most successful people in network marketing are those who are driven to succeed. That drive comes from a combination of wanting to be recognized as well as wanting to earn more money.

learning how to build your business with Nu SkinNu Skin products are obviously very good. Otherwise, why would people continue to buy 30 years after the company was founded?

People must be making money by selling them as well. There must also be people building their own successful distributorships.

People who claim that Nu Skin is a scam are people who have failed in the business due to their own lack of success. This is not to say that the distributors don’t bear some responsibility for this as well because they have misrepresented how easy it is to make money in network marketing.

I can confidently say that if you sell Nu Skin products you are going to make money. I can also say if you follow their business building training you can build your own successful group as well.

Will you? Whether you do or don’t will be because Nu Skin is a scam, but will reflect back on you and your skills and efforts.

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Overall Quality



  • Been around for many years
  • The products are great
  • There is training available


  • lots of competition
  • business is saturated
  • lost of direct selling to earn
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