What is a guest post? and how effective it is for my business for my blog and receiving organic traffic to my website?
A guest post is a useful and worthwhile technique. When you’re looking to get quality backlinks they could lead to more direct traffic and improved search engine rankings.
I like to think of a guest post as a successful content marketing strategy for your business. If you blog as I do, you need to get your blog out online where people can find it.
With that in mind, let’s talk more in detail about what a guest post is and how it can definitely help your business!
When you’re targeting a relevant audience and traffic to your business’s website, guest posting is a great idea you’ll want to implement. The key is relevant audience which is a big clue.
You will not want to guest post on blogs that do not have something in common with your blog. Guest posting on a health site when you have a make money tips blog like mines is not a relevant audience.
If I was guest posting I would be looking for blogs in the Internet marketing, or home business, or earning money niches. This way when I write the blog article people will find it interesting. They will be more likely to click the link back to my blog in my author’s bio at the end of the article.
Guest blogging traffic is important, but it may not be the only goal of your post. There are quite a few reasons to get started with guest posting including
– improving your brand or product awareness
– attracting new and potential clients
– getting high-quality backlinks for your website
– developing new relations
– connecting with businesses in your network
And a lot more!
What Is Guest Post In SEO?
Guest posting on blogs is currently an effective marketing tool used by SEO professionals.
They use this technique to maximize their advantages in comparison to the competitors in a niche.
Knowing that SEO professionals still guest post is important. Why?
Because these are people doing this for a living. If they think it is important shouldn’t you?
How To Get Started With Guest Posting
The first step of the guest posting process is finding suitable blogs you will contact to publish your post. Remember that only high quality and popular blogs should be chosen.
During your search for these blogs with high quality and high traffic, it is important for the long term goal of getting a good backlink leading to increased traffic and hopefully a larger customer base.
When your post is published on a low-quality blog it is probably a low traffic blog as well. You will not get that many readers. It won’t generate much new traffic for your site.
When the content on a blog is of superior quality it attracts more readers and possibly new subscribers.
Relevance On your Blog
In fact, a well-designed business blog adds more weight to your guest post and vice versa. Bloggers who are all about the quality are going to want your guest post to be high quality. Assuming you can write at that level it is really a win-win situation for both of you.
The second step entails creating effective guest posting strategies that will help your business easily get noticed. All you need to do in this step is good research.
Study search engines and other sources for business-relevant sites where you want to post your blog. A good number of sites to shortlist for your their posting should be about 5 to 10 sites to start.
After researching and identifying the right sites for you to work with, the next step will be to research the content to be published on their blog. You are probably thinking about growing your brand, right?
The objective of every business is seeing it grow to the next level. Figure that bloggers you want to write for are being contacted about posting on their website a lot. This is ok because they are likely to be willing to give you a backlink in exchange for high-quality content.
Some may have a page set up with guest blogging instructions. If not a quick email asking if they accept guest blog post, along with a link of a high-quality article from your blog, may get a reply back.
Improving Your Brand
Guest posts help you grow your brand in several ways.
One of the main ones, as I mentioned earlier, is SEO.
Considering guest posting for the SEO benefits is basically a valid reason. If your guest post reaches the top tier blog sites, it automatically drives a lot of targeted traffic. This helps to get your business brand in front of the relevant audience.
You do this just like blog articles on your own blog. You put your target keyword in the title and again in the body. You also sprinkle in related words in the body.
Write longer articles of 2000 words to improve your own SEO as well as that of the blog you are guest posting for. Because of the time, this can take this is another reason to target only high quality and ranking blogs to write for.
My Conclusion On What Is A Guest Post?
Many businesses use guest posting to build brand awareness and credibility. Also, they drive more target traffic while increasing ranking in the search engines.
While there are several reasons to include posting on other blogs into your marking strategy, you should have your own valid reasons for doing so. What is your main goal for guest posting? Think long and hard about your answer and focus on it.
I think we can all agree that the main objective is to get your content out in front of the larger audience. If there is stiff competition in your market, your primary goal in doing this kind of marketing is exposure with a good backlink as the end game.
Finally, here is an added benefit I always appreciate. Although getting a lot of comments and shares on your post does not always help your marketing, it’s nice and probably good for your ego too! 🙂
Here is an article that worth reading if you want to use guest posting on your site. Hope that helps!