When you look into various ways to make money on the Internet, What Is A Work Home Based Business Opportunity you should target? Are you always instructed to target a specific niche?
A niche market is a specific segment of the marketplace.
A micro niche is where you take a broad niche and narrow it down a little bit. This can be very good for you.
I happen to agree with this, and I think that the home-based business opportunity niche is an excellent one to target. Let me explain who these people are and why this is such a good niche to get into.
The home-based business opportunity micro-niche contains people who are looking for ways to make money on the Internet. More specifically they’re looking for a way to start their own business.
They have already established what they’re looking for. What they don’t know, almost every time, is what home-based business they want to start.
The exception to that is if they have been referred to a specific opportunity by a friend or relative, as you see in network marketing. However, because MLM is a migration business model, this means that people are always jumping around from one opportunity to another, which can be an advantage in terms of a never-ending supply of prospects.
Now that we’ve established exactly who they are, let’s go a little more into how you can save the day!
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Every business needs a product they are going to sell and in the home-based business opportunity niche, the opportunity itself is the product. You focus 100% of your efforts on finding new people who want to start a home-based business of their own.
You may have products you sell, but your focus is on the opportunity because again the majority of people you’re targeting are not looking for a specific product. They just want a way to make money and they want to do it in their own business.
This is not to say that you should not have a business opportunity with a product in mind. Many people will start their own home-based business in the network marketing business model.
Network marketing companies do represent a specific product line. From Amway and Avon to Herbalife and Tupperware, the business model to get these products into the marketplace is network marketing.
However, they all have specific products that distributors can sell and use for personal use. People getting into these kinds of micro-niches will get sold on the product as they use them and sell them, but at first, they just want a way to make money regardless of the product.
Internet Business Opportunity-Think Digital
One trend that I’ve seen people move towards is one of joining and promoting a specific Internet business opportunity. These are Internet-based businesses and in many cases, the products are digital in nature.
This just means that there’s not going to be any shipping of a physical product like you might have in MLM companies such as Amway or Avon. This has some real advantages!
Digital Products offer the benefit of instant access. Whether there’s a download required or the products are membership-based with a user login required, you access them 100% online wherever you have an Internet connection.
Think about that.
You can access your business on a desktop or laptop computer. However, more and more people just carry around their tablets or smartphone and access their business wherever they are at a particular moment.
A lot of the business is replying to an email or social media posts. This is quick and does not require you to sit down and spend a lot of time in front of your computer screen.
This is an excellent business model to provide to people who are looking for a home-based business opportunity. Not only is this good for you, but it’s good for them when they target the exact same niche they just came from.
Top Tier Programs
One trend that has begun to catch on is selling big-ticket items. These are digital-based products that come with a home business opportunity.
These are becoming known as top-tier business opportunities. Your target market is still the very narrow micro-niche of people looking for a business opportunity.
These come with 100% commissions so you will make big money on every sale. We are talking about average commissions of $3500 to $6500.
You sell the business opportunity as a digital franchise which is great because again these are people who want a home-based business opportunity. Now you can give it to them.
Another way to get into the home-based business micro niche is by selling membership programs such as Wealthy Affiliate. You sell the membership which is access 100% online.
All of the training can be viewed in the archived member’s area. You earn a commission every month that your membership is active.
This is known as residual income and is great for building a long-term income. Getting paid tomorrow for today’s work is a concept we can all get behind.
Final thoughts on What is a Work Home Based Business Opportunity
You will want to get into a business opportunity you believe in. However, your target market is not product-specific in the home-based business opportunity micro-niche.
Promote your opportunity online to people looking for ways to make money, start a business of their own, and so on. You will never run out of leads and your market is more narrow than a product-specific niche would be.
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