What Is Pure Leverage? My Pure leverage Review!

What Is Pure Leverage? It was created by Joel Therien as an alternative to Empower Network. Empower Network is out of business and Pure Leverage is still going strong.

Pure Leverage is a marketing tools company. What you get when you join them is a suite of marketing tools you can use to market anything you want online. In this review we will take a complete look at the tools offered and whether we think they are worth it.

  • Name: Pure Leverage
  • Website: PureLeverage.com/
  • Price: $24.97/mo.
  • Owners: Joel Therien
  • Overall Rank: 95 out of 100

Pure Leverage Product Overview

Pure Leverage is part of the GoGVO Product Line which was started on September 05, 2003, by Joel Therien. Pure Leverage was created on March 4th, 2012 so it is now 7 years old.

In business, we know that most businesses go out of business in the first 2-5 years due to a lack of operating capital or a lack of knowledge on running a business. GVO and Pure Leverage appear to have surpassed this initial timeline which is a good thing.

Pure Leverage comes with 5 primary products.

What is pure leverage? - In any business having the right balance is important

1. Autoresponder. As we’ve heard over and over “the money is in the list.”

This means you need to be building an email listing and to effectively do that you need to use an autoresponder. This is one of the primary products Pure Leverage offers.

Their autoresponder is designed to help you build a subscriber list and keep in touch with that on a daily, weekly, monthly or longer basis depending on how you use it. With Pure Leverage, you can build a list up to 10,000 subscribers before you have to upgrade.

2. Elite Coaching. Having access to people who are more successful than you is a proven marketing technique.

Not only is it good for you to learn from the best it is also good as a sales tool. People like knowing they will get coaching when they need it.

Earn a Passive Income While Working at Your Day JobLearn How to Start Your Own Affiliate Business

Follow My Simple 4 Step Formula and Copy the Exact Method I Used to Quit My Bus Driver Job

3. Video: Email & Streaming. Video is a proven communication tool.

You can use Pure Leverage templates or record your own videos. It is easy to send them to your email list or post on your blog.

4. Live Conference Room. As you build your team you will be able to communicate in real-time via video or audio streaming.

You can conduct presentations anywhere in the world as long as you can log online. This is a professional system.

5. Affiliate program. If using the tools is not enough for you maybe adding an income stream is.

You earn 100% of $19.95 for the first month. In the second month and beyond you earn 50% of your direct referrals subscriptions and a 50% matching check bonus of their total income.

The Pros and cons Of Pure Leverage

The Pros:

  • PRO #1 – Affordable at $24.97 a month.
  • PRO #2 – Comes with an MLM income opportunity.
  • PRO #3 – 6 products to promote
  • PRO #4 – 30-day money-back refund
  • PRO #5 – Length of time in business.

The Cons:

  • CON #1 – NO free trial period.
  • CON #2 – Autoresponder has limitations.
Earn Passive Income Online and Work From Home Using My Secret 4 Step Formula!

Let me show you a simple 4 step proven system that many are using and having the same SUCCESS!

Who is Pure Leverage For?

What is pure leverage? - Team building

Information regarding “who” the audience the product is targeted at and who will benefit from the product

Pure Leverage Tools & Training

Information about the tools and training you will have to find that when you join.

Pure Leverage Support

Here is the contact information from the Pure Leverage website.

Global Virtual Opportunities
6701 Guada Coma Drive
Schertz Texas
USA, 78154
(210) 651-4487,
(210) 272-0147 (fax)

Contact page: https://www.pureleverage.com/contact/

Pure Leverage Price

We have established you pay $24.97 a month. You earn money as an affiliate on $19.95 a month.

My Final Opinion of Pure Leverage

Here is what I think of Pure Leverage. I’m viewing this as somebody who focuses on affiliate marketing as my primary source of income.

In my opinion, Pure Leverage is a good affiliate program. Still, I question using the tools unless it’s done primarily by people who are promoting Pure Leverage as an income stream.

Here’s what I mean by this.

Blogging is the primary way people are setting up websites today. How that’s done is you go to a domain name provider and purchase a domain name.

Examples of this would be Go Daddy or Bluehost.

You’re going to host your domain name somewhere, and chances are you’re going to use the hosting provider where you purchase your domain name. Setting up your site is easy because they all offer a one-click installation of WordPress.

You can then begin building your blog and if you want to add an autoresponder, two of the most common ones today being used include SendShark, Aweber, Get Response and many others. Generally, these are very easy to install directly into your blog.

What I’m saying is unless you’re going to promote your Pure Leverage tools as a way for you to make money, chances are you’re not going to use the tools. You’re better off to save the monthly fee and pay less to host your site somewhere else and add an autoresponder to it.

I’m speaking from experience. Setting up a blog is easy today. Tying in an autoresponder is easy as well.

What you will really need is a comprehensive training program for sales and marketing. If you choose to build a real business using the affiliate marketing business model, your tools will not be the primary income stream.

This is not to diminish the importance of the things Pure Leverage offers nor the validity of them. I know there is plenty of business to get started outside of promoting tools.

Pure Leverage at a Glance…

Name: Pure Leverage

  • Name: Pure Leverage
  • Website: PureLeverage.com/
  • Price: $24.97/mo.
  • Owners: Joel Therien
  • Overall Rank: 95 out of 100
  • VERDICT: Legitimate

If you are really interested in creating your own home business, check out my #1 recommendation on building a successful business,  where you can get access to hundreds of training videos, 24/7 support, professional consultations, private access to my training guide and much more.

Pure leverage



  • Affordable at $24.97 a month.
  • 6 products to promote
  • 30-day money-back refund


  • NO free trial period.
  • Autoresponder has limitations.
Need Passive Income?A Simple 4 Step System

Enter your email and gain access to my make money tips and receive your free gift.

Working Online From Home A Proven 4 Step System

See the 4 steps to working online from home & earn residual income

Home » Product Reviews » What Is Pure Leverage? My Pure leverage Review!

10 thoughts on “What Is Pure Leverage? My Pure leverage Review!”

  1. I am looking for some marketing tools for promoting my website. I am into Affiliate Marketing too so I found Pure Leverage very interesting as they pay a very high percentage to Affiliates. 

    In your post, you said the Autoresponder of Pure Leverage has got some limitations. What are they? What sort of things should I be looking for in an Autoresponder?

    • If you are looking for the right tools to promote your website, then Wealthy Affiliate is your best bet. it is working for me and others, and it will do the same for you as well.

      Pure Leverage has many tools within under one umbrella, makes it different to focus on one as in the case of Aweber as an autoresponder, thus the reason for them being limited. Their service is very average.

      Charging one price for 6 different services shows the quality of service you are going to receive as an email service provider. is hard to build a list and have a so-called provider to manage it. Hope that helps!

  2. Hi Bishop, your site is the number one on my list because of your insightful and illustrious posts. Firstly, thank you for sharing this legitimate post about Pure Leverage. I love making money online but I’m only involved in affiliate marketing and blogging. But I heard that MLM can be a little bit dubious and not as a straightforward means of earning like affiliate marketing. How true is this?

    I would love to be clarified before I decide to invest into this too.

    • Thank you for the kind words and happy to know that you get value here on my website. It is always good to get those feedback to let you know that you are on the right path.

      MLM is not a bad thing and once you have the knowledge about marketing, it would be easy for you to make that decision. Some companies got good and bad in them and in most cases, you cannot take out the good and market that. This is the case with Pure Leverage.

      So to answer your question, is better you focus on the knowledge as opposed to the company, this is the reason I highly recommend Wealthy Affiliate, cause their prime focus is educating you on becoming a marketing expert so that you can build any business online. Hope that helps!

  3. David, you are a platform reviewing machine. Thanks for the info on Pure Leverage.  I like that you put in that the focus for this platform is making money by affiliate marketing.  If this is your primary goal, it sounds like Pure Leverage is for you.  Also, you lay the pricing out well.  Thanks to your information, I know what to look into.  Thanks again!  


    • Hey Rhonda,

      Thanks for the comment and kind words. I call it the way I see it and Pure Leverage is all about Affiliate Marketing, cause as an autoresponder, there are better elsewhere. Still upset that they do not have a free membership to see what you get before deciding. Thanks for the feedback

  4. Hey there,

    It’s an excellent review of Pure Leverage, which is a marketing tools company that lets people join as an affiliate market their products. As an affiliater, I’ve found this article very helpful, with all the tools that are available to earn a commission on.

    Moreover, it’s ratings are excellent according to others. But it would be better if they had an option to join them as a free member or give you the option of marketing them separately. This is really a business for Affiliate Marketers, as oppose for using these tools to build your business.

    Thank you for this helpful article.

    • Your comment was right on track by noting that the services are designed for affiliate marketers as opposed to someone who wants to use these tools to build their business.

      They probably had the right motive but their approach was not effective, which will make their support and training not effective for a marketer who needs their service as opposed to selling them. Hope moving forward they realize it and make the changes. Thank you for the input.

  5. Hi Bishop,

    Thank you so much for sharing such an informative article with all the necessary information about “What Is Pure Leverage? This is an excellent product review. I am not familiar with this, and I also didn’t have any idea about this Pure Leverage. After reading your article, I have learned that this is a fantastic marketing tool company for the Affiliate Marketer. 

    In any business building, an email list is a good way of having an audience that likes and trusts you, and pure leverage autoresponder would do such that. Thank you for the review and for taking the time to point out the good and the bad about this business.

    • I am happy that you got some value here on this review and how important it is to build an email list as you grow your audience in your niche. Pure Leverage has been around for some time now, so that is a plus when looking to join a company. Although their autoresponder may have limitations, your focus first should be writing quality content on your website. I hope this helps!


Leave a Comment

Hold on! Before you go..Get Started for free with zero obligation

Follow my exact steps for starting a thriving online business with affiliate marketing.

Join my free training program and use the exact tools and steps I personally use to run my own affiliate marketing business.