When Is A Free Affiliate Marketing Website A Good Idea? And why it does not have a bad name in today’s online industry?
When you become an affiliate marketer one of the first decisions you are going to have to make is how to market the free affiliate marketing website provided for you by the merchant running the affiliate program you just joined.
You can probably make a case for just promoting that website, or you can make a case for setting up your own websites and using them as pre-selling for the affiliate offer that you will be promoting.
One of the first online courses about affiliate marketing came from Ken Evoy, the owner of Site Build It. He had an interesting take back then on how to properly handle a free affiliate marketing website.
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What was he teaching almost 20 years ago?
Develop your own website first and promote your free affiliate marketing website second. His approach was to pre-sell your affiliate products and offers by interjecting personal experience to your website visitors.
Today that advice remains sound, however, there is a better way to go about doing affiliate marketing than actually building a website.
What is that way?
The best approach today is to set up your own blog and use it as a website. Monetize your blog with banners, text link ads, and other content that you can link directly to the affiliate marketing website you want to promote.
This gives you a tremendous amount of diversity that you wouldn’t otherwise have if you were to use the free affiliate marketing website to promote directly. It also allows you to market several affiliate offers as your blog grows.
You do this by creating review posts on your blog and linking them to those from other posts. In the review post, you link to the affiliate offer directly after you have listed its pros and cons of it.
Here’s an important concept you need to grasp!
When you drive traffic to your free affiliate marketing website you have no way to develop relationships with that traffic. The people visit your affiliate site, and unless they actually purchase something, they are gone from you forever.
One thing I learned early on was everyone who comes to your website or blog is going to leave. The trick is to get as many of what I call “positive responses” from your visitor.
A better approach is to develop relationships on your blog and encourage people to subscribe to an email list, follow you on your social media sites, and so on. It is a proven fact that people will purchase more affiliate products from somebody they are familiar with and trust, than on a first-time visit from a sales page on an affiliate marketing website.
This is why you see so much effort put in by the top affiliate marketers to build an email list. They understand that the subscriber’s name and email address is far more valuable than making one sale on the free affiliate marketing website.
Once you have that contact information you can follow up for years via email. It is also a good way to get people back to your blog from another visit.
This is especially true if you would like to do affiliate marketing on a long-term basis. Why try so hard to make one sale, when you can continue to sell over and over to the same customer?
You can sell products to them via your email, or directly on a blog post. The key is that what you’re promoting is either a landing page or some sort of relationship-building first.
When you’re approaching it this way, your free affiliate marketing website becomes a valuable tool and one that you will better utilize on a second, third, or beyond a visit from your prospective customer.
Plus I have found that when people come back to my blog they stay longer the second time than they do the first, and longer the third time than they did the second, and so on. This brings up one more advantage of having your own blog over just promoting your affiliate website.
Join Google Analytics for free and let Google tell you what your visitors are doing. You can learn where they are coming from, what pages of posts they enter first (it is not always your home page), how long they are staying, and so on.
This is valuable information as your blog grows. It tells you what you are doing right and what you are doing wrong so you can make improvements to your blog marketing strategies.
You can not do that when you market the replicated free affiliate marketing website!
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