The biggest problem that most Internet Marketers face is how to find new customers and increase sales.
The chasm between a potential customer and an actual customer can be as wide as the Grand Canyon. What all of us who do Internet marketing know is, you can’t have one without the other.
That is to say, a potential customer must be established before an actual customer can create. This is harder than it sounds or we would have more Internet millionaires and 6 figure earners than we do.
With this in mind let’s talk about how to find potential customers and persuade them to become customers.
What Is A Prospect?
I have found many Internet marketers get tripped up from the very beginning. They do not really understand what a legitimate prospect is.
Here are the 2 main things you need to have for a legitimate prospect.
1. Need or desire.
Selling something to someone with a need is easy, but it is not only required. Selling something to someone with a desire is even easier, but only if they have the money to buy.
I have bought many things in the past based on desire over need. I have also bought many things in the past based strictly on need. I did not always want to spend the money, but having a need forced me too. And I am sure that you can resonate with this.
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Of course, having money is a must from your prospect. As an Internet marketer, you are always prospecting based on need or desire.
Once your prospect has identified themselves with a need or desire, it is up to them to take the next step based on their ability to buy. This is why it is critical that you are always prospecting, or always driving traffic to your website.
Once you get them there, you can work on making the sale. More on that in a minute.
How To Find Potential Customers
I am a member of a program called Traffic Wave. I’m glad I did because the whole focus of the program is to increase traffic and to work harder at increasing quality traffic. Email marketing is one aspect of finding these customers and communicating with them on a regular basis to gain their trust.
How do you find potential customers? I like to think of it as fishing.
You must be fishing in a pond, river, lake, or ocean where your prospects are. This can be done either by doing paid or free traffic.
The advantage of paid traffic is your ability to start driving it to your website immediately. I am finding Facebook Ads to be good for this as well, but you need to know exactly how to set up a profitable campaign.
Of course, other avenues can be good including…..
– Google Ads
– Bing Ads
– YouTube Ads
– Twitter Ads
– Email marketing
And many other ways to do paid advertising.
Free advertising provides an almost unlimited source of prospects when you are fishing in the right pond as well. Of course, nothing is better than social media marketing right now.
As an example, you join a Facebook group where there are people who have a need for your prospect. You spend time hanging out in the group getting to know people.
These are prospects that will come to your website over time. Your only cost is the time it takes to be active in the group.
Other forms of free advertising include…..
– discussion forums
– YouTube videos
And many more!
Finding potential customers is a never-ending search that using the Internet can be very helpful regardless of the type of business you have. The key is to always focus on promoting a solution for a need people reading your ad has!
How To Get New Customers For Your Business
Getting a potential customer is only half the battle. Once you have them there it is time to spring into action and turn them into a customer for whatever you are selling.
Here is a key point I read years ago and has always stuck with me regarding website traffic. Everyone who comes to your website is going to leave.
Think really hard about that. If you do any type of website statistics using a service such as Google Analytics you can see exactly how long somebody spends on your website.
The shorter they are there, the less opportunity you have to convert them into a paying customer. The longer they are on your site the more the odds increase you can fill their needs with solutions your product provides.
This is why we spent so much time harping on building an email list. The great thing about building an email list is you can always follow up with people over and over until they eventually purchase from you. If you don’t at least get their email address they may leave your website and never return.
The other thing I want to say about converting potential customers into buying customers is, focus on pre-selling the product you have before you send them through to a sales page. If you are an affiliate marketer like me, you will be using the sales page given to you by the affiliate merchant.
You have an opportunity to influence your prospective customer before you pass them through to your affiliate sales page. How do you do that?
Start a blog. Add content that solves problems or provides information relating to the need of your potential customer. You can also add testimonials from satisfied customers.
With this in mind, the two most important things you can do to build an email list is starting a blog where you can pre-sell your products in a variety of ways and build your email list on your website and blog.
Final Thoughts on How to Find New Customers and Increase Sales
Depending on the age of your website, you will probably need to focus more right now on getting quality traffic first. Traffic Wave can be a big help for that.
You will learn how to create a wave of traffic and then you will also learn how to convert some of that traffic into customers for what you sell.
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