What I want to do in this article is let’s talk about how to increase sales efficiency and how that applies to profit. What is the bottom line in sales? It really is increasing sales in a profitable way.
This makes sense in online marketing as much as it does in offline marketing. What you are selling and how you do it in a profitable way applies to sales of all types.
Be Quick-Don’t Hurry
Be quick don’t hurry really applies when it comes to how to increase sales efficiency. You have to look at the whole process.
Sometimes we tend to mistake activity for achievement, and this may hurt us in the long run and affect your efficiency. But keep in mind that failure is not fatal. We all learn from our or other people’s mistakes, so take heed and continue coming up with the right approach.
How much time is being spent in each area and how can you improve that to increase the efficiency of making sales. Let me give you an example.
With an online business, your website does much of the selling for you. However, if you do not have the traffic coming to your website you can never sell anything. The way to get traffic to your website constantly changing, free, and paid. So to learn how to drive traffic is ongoing training, that is the reason you need a community of people to show you exactly that.
Some Internet Marketers hurry through their traffic step because they do not really understand the best ways to do it. They might quickly set up a Google Adword campaign without really having everything in place. Write an article with no Google searches, or set up their Bing campaigns without relevance not driving traffic to their website.
The end result is the poor performance of the ads and not an increase in sales. A better approach is to become 100% well versed in pay per click advertising, you can learn from the experts on how it is done.
Set up analytics and track your results. As you get better at it you can increase the speed at which you set up your Adwords campaigns, Bing and Facebook as well.
This will allow you to spend more time on the follow up of real-time prospects hopefully leading to more sales.!
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Better Use Of Sales Tools
I really like this one, especially for those of us a new Internet marketing. There are so many ways that we can use the sales tools at our disposal to increase our sales efficiency.
One of the first ones that come to mind is a better use of an autoresponder. I know you’ve probably heard this 100 times, but if you’re not building an email list you are not building a successful Internet business.
However, what I find interesting about those that do use an autoresponder is how few of them really understand how to write effective autoresponder email messages. To me, this is something that any salesperson, both online or off-line, could do better to increase their sales efficiency.
If this is something you do not want to learn how to do then find a really good copywriter and pay them a fair amount to write your email autoresponder messages for you. Sales reps spend a lot of time prospecting for leads and Internet marketers do this through the use of the Internet.
However, you would think with the amount of time spent on getting people to our website, and identifying themselves as a prospect for what we are selling, those of us who do Internet marketing would be more interested in whether are autoresponder messages are doing the heavy lifting for us.
I can tell you the most Internet marketers do not know how to write autoresponder messages. The only way to increase your sales efficiency is to have better email messages and follow-up procedures with the use of your autoresponder.
That is just one example.
Carefully consider a few of the following as well…
– social media,
– website design
– blogging tools
– live chat
– a company 1-800 phone number
– email list giveaway
And on and on I can go!
Effective use of the many sales tools at your disposal is a great way to increase sales efficiency. What is so great about the Internet is you can often set these up one time and benefit from them over and over for years to come!
I saved this for last because it has become so apparent in the success of online marketers. If you are not using an effective sales funnel you are not going to increase your sales efficiency.
So, what are sales funnel?
I found this definition on page one of Google and I really like it as it pertains to those of us wanting to set up a sales funnel for our online business.
“A sales funnel is a visual representation of the steps required to sell your product or service. The sales funnel gives you a complete overview of where in the sales process your money is”.
For us the steps are:
To get this going think in terms of:
Let’s look closer…
1. Brand. These are the marketing activities we spend our time getting out the word on our company and product.
2. Create. Here we need great landing pages and an opt-in offer to get people to join our email list.
3. Content. This is where the importance of our email follow messages come into play. We will also be making offers to buy or learn more about what we sell.
4. Build. Long term you want to offer a paid membership to loyal customers. You can also offer specials to increase the monetary value of a customer.
Final thoughts on how to Increase Sales Efficiency
In writing this article I’m assuming that you are in a niche that you want to be in. Also, you have a quality product that you’re representing.
Without those two things, it’s going to be tough to increase your sales efficiency. However, if you believe in what you’re selling then the steps that I’ve talked about in this article will definitely be of value to you.
Take advantage of the technology available to you to increase your sales efficiency and your profit too!. Do you need to know where to start and how to do all that I mention? Then join a company for free and learn all that you need to know how to increase all aspects of sales.
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