In this topic, we will discuss the profitable opportunity of how to make money with Shopify. It remains one of the largest e-commerce platforms where you can promote, sell, and ship your products.
Reportedly, many people have made money with Shopify. We will dissect how we can make money with it and the ways how to market your Shopify products.
How to Get Started
Before we get into the details, let’s find out some facts which were officially released recently. Last year, there were around 218 million people who purchased products in Shopify stores. Shopify is now worth $117 Billion. It became one of the most successful e-commerce platforms this year.
Market Research for Shopify
Now that we have identified that Shopify is strong and competitive in e-commerce. Let’s do a little market research to help us understand more about this business model. Please look at all the information I am presenting to you, and then the platform at the end of this article to make it happen for you, and most of all, my help as well.
To help us in determining Shopify’s search volume, we can use any keyword tool available. We will use the Wordtracker keyword search tool here. The following are the results.
According to the search volume results shown above, people that search for Shopify alone result in over 900,000+. Overall, the total search could be up to 2 Million. This shows Shopify is massively in demand.
We have now determined that there’s an undeniable demand for Shopify. Let’s now check if the demand is sustainable by checking its search trends. We will use Google trends to help us with this task. We will also look at some of the known competitors of Shopify and compare them side by side.
As you can see on the graph above, Shopify defeats the rest when it comes to trending. The search trend trajectory looks promising. Moreover, Shopify is leading the rest of the competition.
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What exactly is the niche?
Finding what exactly is the niche possibly the most critical part. You may have ideas about what kind of products you would like to sell in your store. However, without doing some research, you will encounter difficulty in selecting a profitable product.
Luckily, Shopify helps you with this part. They enlisted the top products which you can consider selling on your Shopify store. You can use these as your main niche and sub-niches. Here are some of them:
- Peel-off face mask – best peel-off face mask, charcoal peel-off face mask, peel off face mask for blackheads
- Nail polish – OPI nail polish, gel nail polish, Essie nail polish, Zoya nail polish, nail polish remover
- Exercise bands – exercise band workouts, resistance band exercise
- Water bottles – custom water bottles, reusable water bottles, personalized water bottles, best water bottles
- Blankets – Weighted blankets, throw blankets, fleece blankets, custom blankets
Your Shopify store can house a variety of products. However, having a different niche could also be a challenge when you’re a new seller. It is suggested to focus on one niche so you can establish your brand identity which makes it easier for customers to understand what your store is about. There are only two key factors to think about:
- Does it solve a problem? – When people use the internet to search, usually they are looking for a solution to their problem. The problem-solving niche is always the best option among the rest of the niche types.
- Is it something that you’re interested in? – Having a solid interest in your chosen niche will always help you in any area of your online business. You need to have the drive to overcome the bumps in the road.
We will discuss more why a niche needs to solve a problem in the next part.
What Problem is being solved?
Another way to help you decide on what products you would like to sell on your online store is to try to approach it from a customer’s perspective. How would you search online to solve a problem? Do you use just keywords or do you ask a question? Here are some examples based on top-selling products:
- Where can I buy a peel-off mask?
- What is the best peel-off mask for blackheads?
- Where to buy a charcoal peel-off mask?
Listing down all the possible problems for your niche will allow you to also list down the solutions you would want to offer to your audience.
How to Get the Audience to Purchase
The most challenging part is to convince your audience to purchase. But before we jump into that, let’s first identify who will be your possible audience. Knowing your target audience will let you create strategies to capture their attention and interest. Here are some examples:
- People looking for the products you’re selling
- Frequent users of Shopify
- People just browsing or window shopping
Your possible audience isn’t exactly your actual buyers yet. While Shopify does have features to help you with the basics such as uploading your first product, there are other important factors to consider such as the following:
- Focus on your top potential customers. When you’re starting your store, you have to devise solutions basing on what you think your potential customers may need. However, when your Shopify store has been running for a while, you can view reports that will show you who your top buyers are. You can also view other reports and data analysis that can help you in curating solutions for your buyers.
- Provide full product details. Shopify has features that will help you when you upload your first product. It guides you on what information you should include and upload the correct photo size. This enables your customers to view the product with all the necessary information they need.
- Write blogs about your products. Writing about your products or sharing your reviews, allows you to build a reliable reputation and be more competitive. Your customers will depend on your blogs to know more about the product they are interested in.
Ways to sell on Shopify
In this part, we will be talking about the ways how you can sell using the Shopify e-commerce platform. There are several ways on how you can sell through them aside from setting up your store. Here are the ways you can sell on Shopify:
There are two affiliate programs available on Shopify. One is a referral program to the Shopify platform and the other one is with the use of affiliate marketing apps for your Shopify store.
Shopify affiliate program
Shopify offers competitive commissions without having to pay monthly fees. Also, they do not have a monthly sales requirement. The following are the other benefits of joining Shopify’s affiliate program:
- $58 average commission for every sign up on paid plan using your unique referral link
- Priority Shopify support anytime
- Access to information and training to improve referral conversions
- Ability to link to blogs, tools, webinars, video tutorials, and automated funnels created by Shopify
The image above shows how easy it is to send an application with just a click of a button. You will be directed to a short form where you will enter your basic information. After submitting your application, their team will review it and advise you if you’re approved via email.
Shopify Affiliate Marketing apps
The Shopify App Store offers many affiliate marketing apps to integrate into your Shopify store. Some apps are free while there are paid apps with free trials available.
As you can see, there is a wide variety of affiliate marketing apps available which can be intimidating. However, here’s a guide to help you select a good affiliate marketing app for your Shopify store:
- Positive reviews
- Easy to set up
- Provides quick creation of affiliate and referral programs
- Offers unlimited orders and affiliates
- Customers to Affiliates invitation
- Product level commissions
- Integrates with other apps
Having an affiliate marketing app can help you with increasing sales and store visits, as well as tracking and managing your affiliates. You can manage with little administration needed with reports and automated features.
Possibly this is the method majority of the sellers in Shopify use. In dropshipping, you don’t have to carry any product inventory. The other thing is that when a customer orders a product from your store, you purchase it from your wholesaler, and the product is delivered straight to your customer. You profit from the difference between the wholesaler’s price and what you charge to the customer.
There are two ways you can find a supplier for your Shopify store and they are the following:
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This is Shopify’s integrated supplier directory. Using this method, you can find and add products to your store and start selling them immediately. Oberlo will take care of the packaging and shipping of the products to your customers.
Using Google search
You can simply look for dropshipping services using Google search. You can type in “drop ship” then the product name that you’re looking for. We will use one of the examples from the top-selling product we have before:
When looking for a dropshipping service, try to find a trusted and reliable company that has quality products for your niche and offers affordable fees and fast shipping service.
Sell your own products on Shopify
Shopify is also supportive of people who sell products that are designed and made by them. You can make use of your skills to create your own and profit from them. Selling your own products allows you to have your brand and logo. The downside is that you will need to store and ship the products to the customers.
Otherwise, you can find wholesalers who can provide you with the products and put your brand on them. Some wholesalers offer shipping services as well for an additional fee.
Using Google search, you’ll find many wholesalers available that can provide you with the products you can sell in your store. In the search results above, we used one of the top-selling products and looked for wholesalers that have them. When looking for a wholesaler company, you can use the same approach used when looking for a dropshipping service. Ensure that the wholesaler company is trustworthy and reliable.
Other potential methods of selling on Shopify
There are other ways you can sell your products from your Shopify store. In the Shopify app store, you’ll find apps that mainly help you with selling your products. An example is the apps that can help you create customized videos promoting your products and upload them to your Shopify store. You can also share the videos with your social media accounts or your YouTube channel.
What You Need to Start Selling Shopify
There are several marketing channels that you can use in Shopify. These are very important to drive traffic to your online store and increase sales. It is necessary to take note that the success of your marketing strategies relies on your time, budget, and resources. Let’s check what they are:
Building a website on Shopify
It is easy to create your website on Shopify. You can select from the different free and paid themes based on collection or industry categories. You’ll be able to fully customize your website store to your preference and make it unique. Aside from that, you can also add your brand’s logo.
By default, you will have the Shopify domain which will look like “yourstorename.myshopify.com” but you can also buy a domain via their online store, or get one from Bluehost for free you purchase cheap web hosting. Once you bought a domain, it will be added to your store automatically which is a total timesaver.
Social media can be a good source of leads and possible conversions for you. You can post and sell your products from your Shopify store to your store’s Facebook page. You can also directly sell via messaging apps. Some apps can even help you in keeping conversations with your customers active and send notifications about the items that they may like.
Start your YouTube channel
You can integrate video creation apps to your store which you can also upload to your YouTube channel. Creating a YouTube channel expands your online presence and lets you tap into the massive audience of the platform. It will also allow you to connect with your customers in real-time by using the YouTube Live feature.
Find social communities relative to your niche or the products that you sell. Joining these communities or groups allows you to target high potential buyers. Being active in these groups increases your leads and sales. It will also help in making your brand known to the groups of people who are already interested in your niche.
My Final Thoughts
Managing a Shopify store could be tough especially when your products become in demand. It is better to prepare yourself and receive guidance when starting up an online store. There’s a complete training platform with all the tools you need. You will also be provided with professional SEO and social media assistance that will be beneficial for you. If you’re ready to know more about it, I can personally assist you.
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