How To Use Pinterest To Promote Your Business?

How To Use Pinterest To Promote Your Business is smart internet marketing, and I will show you exactly why that is the case here in this article.

I recently read an article where Pinterest was responsible for driving more targeted traffic to websites than many other top sites such as YouTube, Facebook, Reddit, and Instagram.

Targeted traffic is the key here because your website will be getting traffic that wants to be there.

With over 50 million members, of which almost 80% are women, this is a social media marketing tool you should be using. Every website would like to have more women coming to it because women buy more online than men do.

These facts alone should confirm the fact that using Pinterest to promote your business is not only smart Internet marketing, but it’s something every Internet marketer looking to increase their traffic should be doing.

What I want to do in this article is to talk about a few simple ways you can get started on Pinterest and begin promoting your business with it.

1. Set up a Pinterest account.

This is as basic as it gets, but many Internet marketers do not have a Pinterest account yet and need to get one. When getting started to feature your business name in your profile including using it as your username.

Be sure to write an interesting paragraph in the about us section that describes exactly what your business does. An about us page is one of the most visited sections on every blog, website, and social networking site.

How To Use Pinterest To Promote Your Business

2. Link to it.

Be sure and link your new Pinterest account to your Facebook, Twitter, and Linkedin accounts. You can also link it to any other social media accounts that you have. This is an easy way to increase the number of followers you have on Pinterest by attracting them from followers you have on your other social sites.

3. Start Pinning.

The people who benefit from social media are the ones who are most active so you need to start pinning pictures and do it on a regular basis. As people get used to seeing your pins they will come back if they find you interesting.

4. Add an icon to your blog.

Be sure and include the Pinterest icon on your blog so when you’re creating content readers can bookmark your post into their Pinterest account.

5. Comment on other people’s pins.

When you find something interesting be sure to leave a comment about it. This is encouraging to other members and can lead to some of your content being commented on as well. That is what social networking is all about.

6. Pin YouTube videos.

Google owns YouTube, which many people do not know. Pinning YouTube videos can get you some favor with Google if you’re interested in search engine optimization advantages. Pinterest has a special section where you can pin videos and it’s easy to do.

Let me add that you need to get your own YouTube Channel and start adding videos to it. This becomes your own unique content and a pinned video gets Google spidering your Pinterest account which can have your pins showing up in organic Google results as well.

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7. Pin images with descriptions.

Adding descriptions in the images you pin can become a search engine bait and even lead to the image being ranked in organic searches. Google even has an image button people can click on to find an image relating to a keyword phrase being searched. Blogger which is own by Google focus on that a lot.

8. Highlight text.

Want to save some time? Highlight your text before you pin it. This will make it show up automatically in the description box.

9. Use of Bright Colors for your Images

Keep in mind this social media favors females and using the color pink or bright colors would get you more views and followers, this is what I found out and I am taking advantage of that. The best place to go and create revealing images is Canva.

how to use pinterest to promote your business by creating pin s

In Summary On How To Use Pinterest To Promote Your Business

I am fully aware that social media marketing can be very time to consume, especially if you are promoting across multiple social platforms. What do you really need to be on has become a question we are all seeking an answer too.

Every expert says Facebook and Twitter. I say Google Plus and YouTube as well if you want to increase your chances of ranking in Google’s organic results.

I now want to add on Pinterest as well. People are visual learners and pinning images and pictures helps you get their attention. It can be one step away from getting them to your blog with a link they can easily click on.

If an increase in quality targeted traffic interests you then Pinterest is worth a try. A little investment of time now could be a key to more long-term traffic in the future. Pinterest can help you do that!

I came across an interesting article titled “56 Ways to Market Your Business on Pinterest” I hope you enjoy it as I did.

You may want to look at to get more ideas on using Pinterest to promote your business, or you can check out the one that my company is using to educate all their members in a community of Wealthy Affiliates.

Advanced Pinterest Training.

Please leave any question or comments below, I would love to get your feedback

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48 thoughts on “How To Use Pinterest To Promote Your Business?”

  1. I am a member at Wealthy Affiliate, on my second month Premium, and I recently came across the training for Pinterest. I have a Pinterest account but it is a personal account, my website is not in the name. I am connected to a few people from Facebook but I don’t know how to get more followers. I tried pinning a page from my website but it wouldn’t pick up on the images. I could use some help, maybe that book you mentioned would be helpful to me.

    • Hi Melanie, just follow the direction I laid out in the article and it will show you exactly what you need to do to build your Pinterest account. Hope that helps and thank you for leaving a comment.


  2. Hi there,
    I’m going to take the steps that you go through on this post to heart. I’ve had a Pinterest account for awhile now, and haven’t achieved the same rate of interaction as I have on G+ or Twitter. But there are a bunch of things that you detail that I’ve not done, and will now go ahead and do.
    Thank you for the pointers concerning this great resource!

    • Brian, glad you see the importance of using Pinterest to promote your business. You made a wise choice, and soon you will begin to see the benefits. If you need further clarification or any question you may have, please do not hesitate to reach out to me. Take care.


  3. Hi Dbishop,
    Thanks for providing the info on how to promote my business using Pinterest. You have reinforced what I have learned from my research regarding this. Therefore I have started a Pinterest account. My challenge is finding the time to pin images and videos on a regular basis. I would welcome any suggestions you may have on how to do this.
    Thanks also for providing the link regarding 56 ways to promote a business with Pinterest. I will definitely take a look. Best wishes for continued success.

    • Hi Deidre, thank you for your comment. I first could not find the time to pin as well, but when my leads on Wealthy Affiliate started to trickle in because of pinning, that draw my attention. So I had to refocus my efforts elsewhere and make pinning a priority for my business.

      Take the time and start pinning and you will see what I mean. And take a look at the 56 ways to promote a business with Pinterest, this helped me tremendously. Wish you all the best using Pinterest.


  4. I have been using PinPinterest [com] for almost 6 months now for my Travel blog, and my traffic has shown a tremendous boost. This tool ensures proper safety for my Pinterest account and doesn’t let you get banned while automating the marketing activity. Now, who wouldn’t love getting a large number of followers while sitting idle and relaxing, because this tool will do all the hard work for you. Its sophisticated artificial intelligence automatically analyzes and pins the most relevant ones.

    • Monica, thank you for your comment and remarkable experience in using Pinterest for your Travel Blog. I receive your insights and thank you for posting it on my blog. Feel free to come because I do make weekly updates on a regular basis. Talk to you soon.

  5. I used to use pinterest frequently for promoting niche products but unfortunately I’ve moved away from it these days – my niche choices are now my hobbies and they are rather diverse.
    It’s worth noting that not all topics will do well on the platform – it’s a high majority of female users so keep that in mind 🙂

    • Thank you for your honest opinion about Pinterest is not working for your niche, You have to feel about marketing your products online, and if something is not working, I suggest you try something else. What works for some may not work for others.

      A good friend said to me one time, to show people what is working for you and you can also show what is working for others as well. And then let them choose. I will definitely take a note about the female users on Pinterest. It so happens that my product is for them as well. Thank you for leaving a comment on my site Chris, and good luck with your online business.

  6. I’ve joined Pinterest recently for that particular reason and it amazed me. Pinterest is a great place to post your shares and interests and make lists of things you wanna make, do, or buy.
    I made boards with my website categories and put my posts within these boards. Their platform is amazing too and you can find many great things from the people you are following.
    Liked the explanation you mentioned that is posted at Wealthy Affiliate.

    • Hey, Mahmood, glad you see the power of Pinterest, and how you can use it to promote your business. It is a very smart way of introducing people to not only what you like, but showing them a business at the same time. Good look to you in using This platform to promote your business, and thanks for dropping by and leaving a comment.


  7. Bishop,
    I have a Pinterest account for my business, have not used it or have not been very active on this social network. After reading your article on using Pinterest for business and noting how easy it is, I am going to start looking at using it more.
    I will look at some of the links to training that you have on your site to get more information on how this will help my website drive some traffic.

    • John,

      Glad you decided to take a look at the training on how to use Pinterest to promote your business. You will find it very informative and easy to follow. Wish you all the best with it.


  8. I totally agree with what you’re saying here. Pinterest is an incredible tool for getting traffic to your site, especially if you use the right graphics. I feel that it gets often overlooked as a tool, but I can’t recommend it highly enough. Plus, it’s just a nice place to spend some time 😉
    Some great tips here, thanks for sharing!

    • Thanks Chioe for your positive comment on using Pinterest to promote your business. I am getting a lot of good feedback about the traffic people are getting by using this social media platform. Glad I can be of some help.


  9. These are some very good tips on how to get started with pinterest. I feel that anyone that is trying to promote an online business should get them selves associated with pinterest as there is a lot of potential traffic out there within social medias. You made it very simple for anyone to get started right now.

    Awesome article !

    • Glad you see my point with Pinterest. It took me a while to hop unboared, but soon as I started the Wealthy Affiliate training, I got a clear understanding how to use Pinterest in my business. Thank you for stopping by, and feel free to ask me any question if you need more clarity. The two training that I posted, should be enough for you to chew on. Take care.

  10. It’s been proven that the more “visual” in your promotions (or anything) gets the most clicks you will receive.

    I really enjoyed this – good job!
    I also read the article at Coppyblogger – that’s a winner too.

    I have not given Pinterest my full attention in the past, but it certainly will be on my “front burner” from here on out – thanks!
    Do you use Pinterest in conjunction with the other social platforms?

    • Yes, I use other social media, but not as much as Pinterest. Google plus is one of my favorite as well. Facebook and Twitter, I will focus on later down the road. Thank you for your honest comments. Please give Pinterest a go, you will love it.

  11. I have to admit that I am guilty of neglecting social media when it comes to promoting my business. I know it’s something that I need to start dedicating some time to. I didn’t realize that pinterest was responsible for more websites traffic than even Facebook. That is impressive and a good thing to know.

    I’m just starting to get familiar with pinterest and how to use it to market my business. I think it’s time to really ramp up my efforts there.

    • Hey, Steve, thanks for the comment. I too was guilty of not using social media at first. Only when I joined Wealthy Affiliate, they showed me the right way on how to promote you business using Pinterest and other social media.

      Now I am beginning to see some value in my business using social media. I believe if we give value to a community, and not focus on selling, we will have better results. Thanks again for stopping by and I wish you all the best on using Pinterest to promote your business.


  12. Thanks a lot for sharing with us this amazing article and explanation given on how to use Pinterest.
    I have an online business by using an affiliate marketing program but I never thought I could have such great benefits if I use Pinterest. On my website, I promote different workout exercises for gym lovers and I think I can do it on Pinterest too.
    I think it’s a very good niche considering that lately, the number of people going to the gym has increased. What do you think?

    Thank you very much.

    • If gym is your passion, then it is the right niche to build a successful business. Pinterest would definitely help, cause I am seeing a lot of advertising about working out. It is good that you got some value here. As you create you relevant boards about your business, you will begin to see how the traffic would grow. feel free and contact me if you need further information or any concern you may have.

  13. David, the minute I saw the title of this post I immediately sat up in my seat. I have been looking for tidbits of information on the topic of how to use Pinterest to promote my business for quite some time now, and yes, I have found some information out there that I have used to generate a bit of traffic, but I’m always searching for more ways to do this, more strategies to get this done.

    Tips number 6 and number 8 from your post were real eye-openers for me as I did not think of these things before. I’m definitely going to be taking note of these and using them.

    Thanks for this post, David, and if there are any other tips that you learn about in the future. Please let us know about them.

    • Hey Donald, I myself was looking for ways on how to use Pinterest to my advantage, but after some investigation and training from one of my coaches, I finally got it right and the traffic keeps coming in. You can really get carried away on social media and use up some valuable time, but not so with Pinterest, cause it is more a visual social media.

      I will definitely keep you in the loop if I find more nuggets with Pinterest. I wish you great success with your business and I hope that your traffic would increase using Pinterest.

  14. Many thanks to you for sharing such an excellent article with us. Pinterest is a social media platform and I have an account here. I work as an Affiliate Marketer, and through Pinterest, I am able to bring a lot of traffic to my website very easily. Pinterest seems to be a great way for me to build my audience and it gives my business a lot of exposure very easily. Thanks again for the great source in using Pinterest for my business. I hope the book you mention will be of great help to me. 

    Lastly, I want to say that this article is really great for anyone who is looking to set up a Pinterest account and how to drive traffic to their website. You broke it down in a simple format that anyone can follow.  you are right by using bright colors with your graphics, I see that a lot throughout different boards and pink do stand out. Thank you for sharing that with us.

    • It is great that you can build your business using Pinterest and it is working for you by getting a lot of exposure to your offer. People are becoming more visual and Pinterest is a great platform that anyone can leverage with the use of relevant and beautiful images.

      It is good to read their rules and regulations so that your ads would not get ban if ever you decide to go that way, plus you would not want your account to ever get shut down if ever you operate outside their guidelines. The book will have very interesting tips that would help you operate Pinterest at a higher level. thank you for the comment and good luck with your business.

  15. You make some really interesting and compelling points. Pinterest is definitely a viable and important tool for internet marketing and statistics suggests that every internet marketer should be using it since it drives very targeted traffic. As you mentioned and rightly so, targeted traffic is key. I already have an account with Pinterest but I’m still trying to get familiar with the basics. Thanks for sharing.

    • I know that there is lot of social media platform that market your business and may be difficult to most or all of them at once. But if you start with one or two, and you begin to get comfortable with them, then you and move on to another and so on.

      I myself had a Pinterest account for many years, but only recently I started to focus more on. creating regular pins for my boards and pinning relevant pins from other people boards and the traffic was great. Now I am able to pins on a daily basis only about 30 mins a day. so you should start as well.

  16. Hey, Thanks for an awesome guide on Pinterest. It helped me a lot to understand the power of Pinterest. Nowadays I am now using Pinterest but my friend is getting awesome results and good traffic on their blog from Pinterest. Now your blog helped me a lot to start working on Pinterest. I hope I will soon get interacted with lots of fun. You have done a great job for everyone. Keep up the great work.

    • I am happy that you got something from this article that you can use to grow your business. Sometimes we as marketers get stuck and we do not know what to do to get unstuck. Well choosing a form of marketing that you rarely or never use, is a good way to get unstuck.

      Pinterest has done it for me, and I was able to put more drive into my business because of the outburst in traffic I am receiving, plus I find it fun creating images in Canva, to use in my Pinterest posts.

  17. Hey. After reading this article I have definitely learned something new. By now I have only a Facebook and a Linkedin accounts…both only for personal use. As I would like to promote my small business, I was actually thinking about using some social networks, but I have never linked Pinterest to something it can be useful to make money.

    In the next week, I am definitely opening a Pinterest account and give it a try.

    I have seen some people using twitter but I don’t like it very much. What’s your opinion about social networks? which one can be good for promoting business?

    Congratulations on your site. It is nice and good looking. keep up the good work

    • Alex, to build any business you need an audience. Depending on the niche that you have, you have to find where your audience hangs out so that you can go there and network with them. You have to be careful with your approach so that you would not consider spamming. if you can help people solve a problem and learn to educate people, then they would consider networking with you and would be interesting in what you have to offer.

      Social media can be very overwhelming, and one can easily get caught up easily with all that goes around in these social networks, but if you reserved a certain time each day, then it can be very rewarding. content marketing and video marketing should be your first priority when building a business.

      Facebook fan page, Twitter, Youtube should be your main ones. Pinterest. Instagram, LinkedIn could come after. if you are getting traffic to your website then email marketing should be a must as you grow your list. This in itself would turn out to be your number one traffic source. I hope that helps!

      Thank you for the kind words and good luck with your business.

  18. Wow!!! that’s all the information you need to know about Pinterest, information is never too much, the more you read is the more you learn, I have to bookmark this page cause this is useful information for me, a lot of people don’t know the potentials Pinterest have, that was very well explained, thank you so much.

    • Happy that you got some value here on using Pinterest for your business. please feel free and take a look at the additional training by one of my team members, Robert, you would get more tips on the right approach to Pinterest and how to set it up the right way. I hope you find these tips useful.

  19. Hi Bishop, Thanks for providing the info on how to promote my business using Pinterest. I’ve joined Pinterest recently for that particular reason and it amazed me. 

    Pinterest is a great place to post your shares and interests. I didn’t realize that Pinterest was responsible for more website traffic than even Facebook. That is impressive and a good thing to know. You made it very simple for anyone to get started right now.

    • Thank you for the feedback and happy that you got some value here and you are using Pinterest to drive traffic to your website and that you are seeing the results.

      They are very high in free targeted website traffic and can be a huge social media platform to build any business once to stay within their guidelines and create some great images for your relevant niche. Thank you for the confirmation that Pinterest can be a great traffic source for your business.

  20. Absolutely love it, David.  I have been on Pinterest and noted how it works just for interests.  As consequence of that I have made it a priority to use a business account, but this article takes it all so much further.  You are definitely in the pink.  I have saved the article to my computer for future reference because I certainly plan to use the info.  Thank you so much.


    • Thank you for the feedback here Helen and is great that you got lots of value here. Please feel free and contact me if you need further clarification and how to maximize your efforts using Pinterest. I will be updating this post if I find any other ideas as they come up. I am on a Pinterest streak and it is working just fine.

  21. Thank you Bishop, You cleared my gray areas, I have a Pinterest account but I never knew that I could pin images and videos from other people’s articles that I found relevant to my content, likewise my frequency of pinning is like once or twice in a month owning to content. Thank you very much I now know what to do.

    • Thank you, it brings joy when you can post articles and you get feedback that it helps someone. It brings great joy that you are on the right track for building a successful business and others are benefitting.

  22. Hi, Bishop.
    Thanks for sharing your tips on using Pinterest for promoting our online business and take it to the new heights. I have a Pinterest account but could not invest time to take full advantage of it. With your reference article and training, I hope to be the master of it in the near future. Best wishes for our continued success.
    Warm Regards,

    Gaurav Gaur

    • I am having fun with Pinterest and is great when you see other people are pinning your boards. What huge traffic that would create in a few months from now. You should be using Pinterest for your business, you would never regret it.

    • I am having fun with Pinterest and is great when you see other people are pinning your boards. What huge traffic that would create in a few months from now. You should be using Pinterest for your business, you would never regret it.

  23. Hello Bishop, as a newbie content creator, one of the biggest challenges we face is that of getting traffic to our websites so I find this post very interesting, informative and helpful. I’d definitely use the tips you have given on how to use Pinterest. I know ladies love pink so much. It really made sense when you talked about using Pink for our pins. Thanks, sir.

    • Yes, traffic is where most of our challenges are faced when building a successful business online. As a newbie, you should be focusing on writing content for your website, and also Youtube videos. if you are consistent with that and you are comfortable, dipping into social media like Pinterest would not be a bad idea. I hope that helps!


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