What Is MLM Lead Generation? – Find Unlimited Leads

What is MLM lead generation? Lead generation is the lifeblood of any MLM business. The bottom line is people fail because they do not sponsor anyone in their business. They do not get many retail customers either. You need more customer and distributor leads!

Succeeding in an MLM business comes down to 2 things.

1. Retail customers.
2. Sponsoring new distributors.

Finding people to buy your products at the retail level is good for your cash flow. Many people get into direct sales of a product just so they can make money selling it.

However, most people join an MLM company so they can build their own business, and to do that they need to sponsor people on their front line and into their downline.

What stops them?

Leads, and more leads!

Wikipedia says “Lead generation is the initiation of consumer interest or inquiry into products or services of a business”.

We could define a lead generation for an MLM business as the initiation of a prospect’s interest in your business opportunity. In layman’s turn, it just means finding people who would be interested in hearing about your business opportunity.

It’s much easier to define what lead generation is than to actually go about doing it. Until you develop a skill for generating new leads this is a lot of hard work.

Especially if you’re doing it face-to-face. There are still people who build a prospect list of potential distributors based on people they already know.

That means sitting down and writing out a list of family members, friends, and acquaintances. I would submit that’s actually the worst thing you can do if you want to build a prospect list.

Today you can capitalize on social media as a way to generate new leads for your business. However, what’s interesting is you’re not directly contacting people, but rather you’re putting yourself out there when they can contact you.

MLM Lead Generation - my home study platform

How do you do that?

1. Start a blog. The first thing I would say is to start a blog and put a lead capture page on it.

Using your blog is a way to enhance your credibility and encourage people to subscribe to your email list. Use Aweber to build your list in an autoresponder.

Make it beneficial for them to do so. Create valuable information that somebody who’s looking for a way to make money, or start a business of their own, would be interested in it.

Once you have their name and email address you can contact them over and over in a passive-helpful way. This builds your credibility and you begin to establish a relationship with them until they want you to show them how to make money by joining your MLM business.

2. Join social networks. Facebook and Twitter would be at the top of the list. Next, I would join YouTube, LinkedIn, Instagram, and Pinterest if you have time.

Let me correct that. I definitely would start a YouTube channel to publish videos in.

I would also post the videos on my blog and learn the simplest ways to do that. Animoto is what I use for video creation and publishing on YouTube.

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3. Buy leads? You can purchase leads from a lead generation company and begin contacting those people.

The business opportunity you join may have a source for purchasing leads, or a co-op advertising program you can join.

This is something you can do in conjunction with blogging and social media marketing.

The nice thing about purchasing leads is you have people to begin contacting the right way.

You do not have to wait for somebody to contact you via social media or from reading your blog post.

The downside is you have no relationship with these people, so whether you’re emailing or telephoning it is a cold call. The actual success rate for cold calling is much lower than working in a warm market of people who know who you are.

I do not have a personal source for buying MLM leads. When I did a Google search for “best sources to buy MLM leads” this company came up first.

MLM Lead Generation - I am working on my paid mlm leads

Elite Leads:

Credible MLM trainer, writer, and speaker Doug Firebaugh had this blog post: 15 MLM Lead Companies in Network Marketing

4. Email list. Build your own email list on your blog and by promoting landing pages. I personally think this is the best long-term strategy because an email list of names and emails of people you can contact will always be there for you. Again I recommend Aweber.

Simply put an email list of subscribers who know who you are is a valued asset you can continue to capitalize on far after you initially add them to your list.

In network marketing, you simply will not succeed unless you can sponsor new members into your business opportunity. Initially when you first start the majority of your time should be spent on lead generation for your front line.

Hopefully, your upline and MLM company will have a system in place that you can tap into. Once you begin to build your prospect list you will start to sponsor people on your front line.

Then you can begin to work with people in your downline. If you like people, focusing on personal sponsoring, and working in your downline, can be extremely gratifying, not to mention profitable!

Final Thoughts

Use the Internet for MLM lead generation and for finding retail customers. Get leads for both parts of your business and follow up by email over and over until they buy your products or join your business! Learn Internet marketing skills until you get very good at this approach and are finally making money in your business!

Related Video: The Key To Generating Online MLM Leads.

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4 thoughts on “What Is MLM Lead Generation? – Find Unlimited Leads”

  1. The big secret in MLM is that the more leads you can generate for free or a small investment the better and blogging with an e-mail list gives you that opportunity. MLM sometimes nags you to go to your warm marketing as in friends and family to get sales fast. I learned from Kirby Vacuums that this is a good way to lose friends, alienate family, and get a ton of negative feedback on how you should just quit and get a real job.

    I did notice a resource not on your list for building leads and that is Solo Ads, not cheap ones but high delivery like UDMI Solo Ads. These convert well to personal subscribers and generate sales on nearly every order. With rates around 40-60 cents a click, it pays to let the list someone else has built know about your list or your company.

    • Andy, thank you for the comment and kind words. MLM leads can really grow your business tremendously once you find the right one and that they are consistent. Warm market as you describe was not my forte as well. Most of my friends an families closed their doors once they see me from a distance. so like you, Lol, I felt the pain as well.

      Thank you for sharing your leads generation, but 40 -60 cents is way too high for me. I convert very well with high conversion with Bing ads, between 14 – 19 cents. will take a look at it, always welcome new stuff, thanks.

  2. This is one of the main reasons why I stay away de mlm companies. All you do 99% of the time is try to find leads — and his more times than not this usually ends in people begging their family members to join their program.

    I feel if you are trying to sell something — you should be selling a product / service. Not spending all your time recruiting people just to go right around and teach them how to do the same thing.

    • I must say I agree with your take on this, but it still work for others. And they sales personal who are very good at this.

      Matrix position complan has been around for decades, and still provides a full-time income for some people. I am involve with a business that only allow three people beneath you and the rest are overspills which you or your upline can provide. This can cause you to build a huge organisation because of Teamwork.


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