How To Build An Opt-In Email List That Converts!

How to build an opt-in email list that is convertible, you need to follow specific steps to ensure a higher response rate.

In spite of what you may have heard email marketing campaigns are more popular than ever and raising response rates is vital.

I think we all have an email address we use for subscribing to something. When you voluntarily provide your email address you are opting into that person’s email list. Often this also includes clicking on a verification link in an email you immediately receive after filling out a short form.

Getting the email address, and other info such as name, phone number, etc., is the goal of the website you are on when you subscribe. This usually leads to some form of marketing that can work overtime.

As a business person yourself an email list is, in my opinion, the most important asset your company can have. An email list can never be taken away from you.

You can mail to your subscribers anytime you want day or night. However, the key is to build an email list that converts in the ways you need to maximize your numbers.

That is what I want to spend a little bit of time on. How can you build an email list that is converting into customers that are making you money eventually?

Make A Commitment Against Spam

You have to aim in achieving consent for your business by making sure everyone agrees to your spam policy. You should bear in mind that not everyone knows concerns about the values of opt-in.

Building an opt-in list lacking an official policy allows another marketer to abuse your opt-in list. Without expecting an email from you recipients may get the information they do not want, need, or agree to. There are also fights on who will use the opt-in email where many divisions exist to serve many customers.

The Tech Side

Here the email list is outsourced either by hosting or internally. To outsource you need to hire experts to avoid missing innovations or slower turn-around time.

Now you have to decide which hosting service to use to outsource your email list. Free services are best referred to where you have 1,000 names or fewer sign-up. Organizations that mail many emails over a short time use free services.

However, let me say that you should have a long-term goal of building a large list of people who will stick with you as you email them. This is a list of more than 1000 and can grow many times larger than that.

Using an autoresponder is the best way to handle the tech side of email marketing. Actually, it is not even that technical because proven autoresponder companies such as Aweber, Get Response, or my favorite Traffic Wave take care of pretty much everything for you.

You really have 2 jobs and these are not technical.

• 1. Promote your opt-in sign-up forms or landing pages.
• 2. Provide the content inside the body of each email

Let’s get more into these now.

Conversion Of Your List By Sending Email

You don’t need a non-opt list to enable conversion. On deciding to request people to join your opt-in list, they really only need to give you their email addresses. This is all your autoresponder needs to begin automatically sending an email.

You can’t convert people who already have to send their email addresses to you unless you are renting an opt-in list which I do not recommend. You should ask all email contacts to confirm their opt-in status by sending an immediate email when they have a subscriber.

You should always indicate where you got their email in the first sentence of your email messages to ensure they know that you have some information about them. The conversion message should be polite and precise.

While emailing people, you should give them the chance to unsubscribe. Even when you remind them they can do this you will find just by doing that a high percentage of your subscribers will stay with you.

Online Tactics For Growing Your List

It makes sense that using the Internet to grow an opt-in list is the way to go since people are online anyway. There are several ways you can do that.

1. As stated you can rent an opt-in list. If you do this always promote your own list so you can build your subscribers.

2. Opt-in form. Put a form where people can subscribe right on the right-hand sidebar of each page. Keep it simple and ask for no more than an email address, or name and email address.

3. Run ads in email newsletters by publishers who come from small traditional media companies. Online PR enables one to get the correct word count and send a message explaining your special offer to every editor’s ezine explaining your topic of concern. Your opt-in offer gets added to all emailed signatures and notes that all people in the organization should have them.

4. Landing page. Promote a landing page that builds your list. Buy a separate domain name that redirects to the landing page you want to promote.

5) Offline Tactics For Growing Your List

You should inform customers by asking them to join your list in all offline marketing you do. This can be done via…

• – direct mail
• – newspaper
• – radio
• – magazines
• – word of mouth
• – press releases
• – billboards
• – trade shows
• and using Trafficadbar to get you people who are already in business but looking for the perfect traffic source.

SendShark

If you want a complete system for building an opt-in email list that converts use Send Shark. I have found it to be a great autoresponder for sending personalized email messages and for branding my business.

SendShark is very easy to set up. Their drag-and-drop feature is great for adding images to an email which helps in increasing conversions as well

Final Thoughts

Building a convertible opt-in email list starts most importantly with the system you use to get your subscriber’s email address. Using a professional autoresponder system, such as SendShark is the best and right way to do this!

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