Are you new to the marketing world and wondering if email marketing is still effective? Well, It is! here I will discuss the benefits of using email marketing.
Think about your own personal situation. Do you open email?
I’ll bet you do if it is from someone you know, or from someone sending you the information you requested. In spite of the growth of text messaging and social media sites, email marketing still holds it’s own.
In fact, it’s more efficient than several other types of marketing. Despite the rise in blogs, forums., Facebook, and YouTube, email is still one of, if not, the best way to turn your audience into customers.
What is Email Marketing?
Getting started is quite easy and doable for any beginner. All you require is the permission to email potential clients.
You can approach marketing services such as Aweber, Mail Chimp, OptinMonster, ActiveCampaign, GetResponse, Constant Contact, and much more. You can put an enticing form on your site so that people register to receive your emails.
If this is unsuccessful, you can always use a lead magnet. A lead magnet is a fantastic thing that you give free of charge in exchange for an email address. It includes stuff such as; audios, videos, and free eBooks.
You should then segment your list into smaller groups so that the message you send is specific. People may unsubscribe from your emails if they are general and don’t appeal to their interests. You can them come up with unique information and share with your audience.
Now that you are familiar email marketing there are many benefits to both you, the sender, and the subscriber who is on the receiving end. Below are 7 advantages of using email as a marketing tool and strategy.
1. It Saves Time and Effort
Comparing email marketing to other offline marketing techniques such as postal mailings and telesales campaigns, just think of how much time and effort is required to structure and execute such kinds of marketing techniques.
In Postal mailings, you will probably have to get a designer to come up with the mailing. You will waste lots of time through thorough revisions.
You’ll also need to wait for printing of the mail and putting into the envelopes. But, thanks to email marketing. It will take you at most three hours to come up with content for your email, edit it and share, as long as you have a reliable email service provider.
2. It Is A Targeted Form of Communication
Marketing mostly fails due to targeting the wrong audience. You should be able to place an advert in a place where those you intend to communicate with can see it.
With email marketing, you are capable of doing this. It’s because, during segmentation of the audience, you can opt for those who will see the email depending on the location, status or any relevant data.
The targeting aspect makes marketing effective because the content will specifically meet your client’s needs. Therefore, leading to a higher conversion rate.
3. You Will Build Your Brand
You will be able to build your brand easily. Because with every sent email, it will expose your business to new customers. Due to the segmentation, designing and targeting, your company will grow. Plus, you will be a step ahead of your competitors.
4. You Can Personalize Your Messages
It is easier to win over a client with a personalized message. With email marketing, you can tailor information that will appeal to your audience.
It includes mentioning of their names or even locations, which will show that your organization not only cares but understands the needs of the clients. This can be done in an email as long as when the person signing up gives you their first name.
5. It Allows for Frequent Communication
It takes little time to create an email and send it, comparing to other marketing techniques. As a result, you can communicate more with your audience.
You can remind your clients about your offers on a weekly or even daily basis. However, it’s advisable not to send more than one email in a day. It’s unethical because it appears as if you are nagging the customers.
6. It Is Cost Effective
How much does it cost to send an email? You will have the monthly cost of the autoresponder that you use to send email messages and to store your contact information.
A good quality autoresponder comes add free at around $20 a month. Depending on the size of your list there really is no other costs associated with email marketing.
As your list grows you may be charged a certain percentage per subscriber, but this generally doesn’t start until you have at least 10,000 subscribers on your list. Many affiliate marketers never get a list that big, and if they do they are often in multiple niches so the cost is minimal.
7. Easy Way To Make Money
Building an email list takes time and effort, and maybe even some money to promote your offers. However, once you have even a small list going email marketing is an easy way to make money.
Affiliate marketers can send email messages with a link to a product they promote right in the body of the email itself. Another strategy is to put a snippet of a blog post you made with the link leading back to the full blog post.
This is a way to drive traffic to a specific offer you want to make sales on. It’s also a great way to get people coming to your blog and generate repeat traffic.
One other important thing to keep in mind is once you have a list going it’s an asset nobody can ever take away from you. This means you can monetize it over and over in the future, or even sell the list for profit if you decide you want to get out of that niche.
Summary: Top 7 Email Marketing Benefits
Other than the above benefits, email marketing enables you to track the client’s feedback. If you are starting out your affiliate business it should be among your top marketing strategies.
Join a Community that teaches you what is the best email marketing that suits you and how to put it into effect to build your list.
Please leave me your questions or comments below, I would love to get your feedback.