In this article, I will show you how to implement a marketing strategy that speaks to your Millennial audience.
Personally, I love millennials. This is a generation of people who are misunderstood in many ways.
I have found them to be very entrepreneurial. As an affiliate marketer, I love to work with millennials for this very reason.
Over the years I have marketed various products and have settled on the Wealthy Affiliate program. This has been a great source of income for me and can be for millennials as well. You may be an affiliate marketer, or do online marketing in other ways.
Here is what I want to do in this article. Let’s talk about how to implement a marketing strategy for millennials.
How can you speak directly to them? Here is how!
Focus On Entrepreneurs
As I stayed many millennials want to have their own business. They have an entrepreneurial spirit they want to use to get away from a JOB and work for themselves.
I have found identifying these people is much easier than trying to change someone into something they are not. Many millennials need to go to work to experience for themselves the joy or heartache that comes from going to work.
Millennials that have been in the marketplace for any period of time are more likely to be looking for something else than those that have not. Some may already be involved in another program that is not working and looking for a better opportunity.
Are They Jumping?
The day of the 40-year plan is over. Years ago people were taught to go to college, get a job with a company, work there 40 years and retire.
Those days are long gone. According to an article on Fourth Ambit, 83% of millennials would leave their current job for a better job.
Even more of these millennials are willing to consider becoming an entrepreneur then staying at a job they do not like. In an article on Entrepreneur.com, they report the Kauffman Foundation says 54% of millennials have already started a business or would like to.
So, yes they are jumping, but they are selective. You have to be able to prove what you have to offer them is worth it. This is another reason I love to promote Wealthy Affiliate to millennials.
Wealthy Affiliate is the perfect program for many reasons. Income and training would be at the top of my list and are good incentives for millennials as well.
Good Bye 9:00-5:00
Dolly Parton didn’t know when she wrote the some Nine To Five for the movie of the same name that she was speaking to millennials. In case you don’t remember it one it has the words: “Working 9 to 5 what a way to make a living. Working 9 to 5 it’s all taking and no giving.”
I love that because this is how many millennials view jobs today. They not only prefer to choose where they work, but they also want to choose when they work.
A 9 to 5 job does not fit into the lifestyle of a millennial today. Millennial‘s want to come and go as they choose. This is a primary reason that they will be looking for either additional ways to make money to allow them to do that or even a complete career change into an entrepreneurial business owner.
When you look at using the Internet to make money you can even add one more component to it. This is a reason I love Affiliate Marketing.
As long as you have an Internet connection you can work anywhere you want 24 hours a day. When you have an Internet business your business is always open for business as well. The Internet never sleeps.
Millennials can travel and run their business, go down to the local coffee shop and run a business, or just have family time knowing their website is still online earning the money. This is why so many are saying goodbye 9:00 to 5:00 and becoming an entrepreneur.
If you are a business owner who can promote technology along with your opportunity millennials are more likely to listen to you. There is no doubt technology plays a huge role in all of our lives today and millennials are very adept at using it to their advantage.
Whether you do network marketing, affiliate marketing, email marketing, e-commerce, dropshipping, or whatever you do, you want to make technology a feature of your opportunity. Whereas baby boomers or retired senior citizens might be scared of this approach, millennial‘s are going to embrace it.
Along with technology, you can also tie social media into that. This is where millennials hang out and they’re not afraid of blogging, building a website, joining social networks such as Twitter or Facebook, and so on.
I can’t think of any business model that doesn’t implement technology into what they do in some way. Focusing on what your business does to use technology to their advantage is going to be a major plus for you if you’re trying to recruit millennials into any of your own business opportunities.
I love millennials as prospects for my own affiliate marketing program. You should love them as prospects for your own products and programs.
I have not found them to be lazy, but I find them to be very selective in what they choose to do. The fact that so many do not want the rigidity of a 9-to-5 job makes them great prospects for online businesses.
When you implement a marketing strategy keep in mind that millennial‘s are great targets for your project. Focusing on promoting the benefits of using social media and you’ll never run out of prospects Target in this fantastic age group.
You can look at special social networks or discussion forums for your program. Also use the big 3 which right now are Facebook, Twitter, and Instagram. This is where to find millennials!
PS: If you get value here, please leave me a comment or questions below, I would love to get your feedback!