Starting a new business can seem daunting. There are so many things to consider learning how to start a website for a business. Before launching your venture. How much should I charge? What kind of marketing strategy should I employ? Where should my site go?
Starting a business requires careful consideration. The good news is that there are plenty of resources out there to help entrepreneurs get started. In fact, there is a platform that shows you step-by-step how to build a website for your business. You will see that in my #1 recommendation and at the end of this post.
The first step in starting a business is choosing what type of business you want to start. You may be looking for an online presence, such as a website, or you may prefer to sell products or services offline. If you’re planning on selling goods or services, it’s important to know how to set up a business entity.
The Type Of Business for Your Website
First, you’ll need to decide what legal structure you want to operate under. Sole proprietorships are easy to create. All you need is a federal tax ID number (EIN) and a Social Security Number (SSN).
A partnership is similar to a corporation, but instead of having stockholders, partners own equal shares of the company. Partnerships require more paperwork than sole proprietorships, but they offer greater liability protection.
Corporations are most commonly used for large-scale businesses. They provide limited liability protection for owners and their families. However, they require more paperwork and higher fees than either sole proprietorships or partnerships.
Next, you’ll need to make sure you have the right equipment and supplies. Most small businesses don’t need fancy computers, printers, fax machines, scanners, copiers, or even phones. But you’ll definitely need a desk, chairs, and a phone line.
Finding A Hosting Provider
If you decide to build your site yourself, there are some things you’ll want to do beforehand. You’ll need to find a web hosting provider, which is someone who provides space where you can upload files and store data. You’ll also need to sign up for a domain name.
A domain name is what people type into a browser address bar to access your site. Your domain name should include your desired URL, such as www.yourdomainname.com.
There are many different types of hosts out there, each offering different features and pricing plans. Some offer unlimited storage space, while others limit you to 5GB or 10GB.
Some provide one-click installs, while others require you to install the software manually. And most importantly, some hosts don’t allow you to use certain plugins, while others do.
So how do you know what to look for? First, make sure you’re getting quality support. Make sure customer service agents speak English clearly, answer questions promptly, and respond to emails within 24 hours.
Also, check whether the host offers email forwarding because you won’t be able to send mail directly from your account unless you forward your incoming messages to another address. Finally, read reviews about the host online.
Finding a Domain Name for Your Website
Once you’ve found a host that meets your needs, you’ll need to register your domain name. Registering a domain name requires paying a fee and purchasing a registration package.
Most providers charge $10-$15 per month, although some offer discounts for multiple domains or annual subscriptions. Once you purchase a domain, you’ll receive instructions on how to log in and set up your site.
After you’ve registered your domain name, it’s time to move on to the final step: installing your chosen theme. In this step, you’ll download the theme file, unzip it, and upload it to your web host. Installing themes usually takes less than five minutes, but it can take longer depending on the complexity of the theme.
Your domain name is one of your most important marketing tools. It’s the URL you share with your customers and prospects, and it’s the address people see when they look up your brand online. So, how do you choose a good domain name? Here are some tips to help you out.
1. Choose something memorable.
You probably already know what makes a great domain name. After all, you’ve been thinking about it since you registered your web hosting account. But just because you think of a catchy phrase doesn’t mean it’s a good choice. Keep in mind that the longer your domain name, the less likely it is to come across in searches. If you’re trying to reach a broad audience, it might make sense to go for something a little shorter.
2. Avoid common words.
If your product or service includes a word like “accountant,” “lawyer,” or “doctor,” chances are there are plenty of other companies offering those services. And if someone types in “accounting firm,” they’re probably looking for a different company altogether.
3. Don’t use numbers.
Numbers aren’t nearly as useful as letters. They don’t convey much information, and they’re harder to find in a search. Plus, they’re often associated with spammy sites.
4. Use hyphens.
Hyphens are a great way to connect two words together. You can use them to describe products (“camera phone” vs. “digital camera”) or to separate parts of a single word (“website-builder”).
5. Be creative.
There are no rules here. Just be yourself. The best domain names are ones that reflect who you are and what you do.
6. Make it short and sweet.
The ideal length for a domain name is between 2 and 15 characters. Anything longer isn’t worth the hassle of typing and remembering. Short domains are easier to type and remember, which means they’re also easier to share on social media.
Build out Your Pages.
A good business website is more than just a single page. It needs to serve as a hub for your entire online presence, including a home base for visitors to find out more about your business, learn how to reach you and purchase what you sell. Your website needs to support the goals of your business and help people accomplish those goals.
For example, let’s say your company sells children’s clothing. Your website could feature a product catalog, where you offer descriptions of your items along with images and prices. Or it might be a blog, where you post articles related to kids’ fashion trends. Maybe you even run a Facebook group for parents looking for advice on buying kid clothes.
Your website should also include a separate landing page for every major aspect of your business, like a page for your company name, another for your address, and others for your products and services. Each of these pages should contain a clear call to action—for instance, “Learn More,” “Contact Us,” or “Sign Up Now”—to encourage visitors to take specific actions.
In addition to offering easy navigation throughout your website, these pages should also provide useful information that helps visitors understand why they are there and what they’re supposed to do next.
For example, if you sell children’s clothing, your product page could explain the benefits of purchasing from you over shopping on Amazon or Target.com.
Finally, don’t forget to build a contact page. This is where customers can ask questions or request additional information about your products or services. Include your company’s phone number, email, mailing address, and physical location, so customers know exactly where to go if they have a question or concern.
Search Engines Optimization (SEO) For Your Website
Your small business website for Search Engine Optimization requires an understanding of how search engines work and what makes good web content. You must know about the different types of keywords and phrases used in search queries, and how to use those words effectively.
You must understand the importance of having high-quality content on your site, and why it matters. And finally, you must know how to make sure that your site is coded properly to support search engines.
Have a Good Call To Action (CTA)
The most important thing you need to do when optimizing your small business website for Google is to create an effective CTA. A CTA is simply a word or phrase that encourages someone to click through to a particular part of your site.
When you optimize your site for search engines, you want to put CTAs at the top of each page. These CTAs should lead users directly to the section of your site that contains the information they were searching for. If you have multiple sections on your site, then you’ll want to place CTAs at the top level of each one.
You can also add CTAs to other parts of your site. For example, you may want to add a CTA to your homepage, which will direct users to the main body of your site. But you should avoid adding CTAs to places where they aren’t relevant.
For example, you shouldn’t add a CTA to a news article because people who read this type of content usually just skim the headlines and move on. Instead, you should only add CTAs to informational areas of your site.
Advertising Your Website
If you plan to do some form of advertising, you’ll need to determine whether you want to use print ads, radio, television, or other forms of media. Once you’ve decided which method will work best for you, you’ll have to decide where you want to place your ad.
You’ll also need to think about how you’ll market your product or service to reach your potential customers. Will you advertise through direct mail, newspapers, magazines, or the Internet? Depending on the size of your budget, you may choose one medium over another.
Once you’ve determined what type of business you’d like to start, you’ll need to find a location for your office. This could mean renting space at a local coffee shop or buying a home with enough room for your employees.
You’ll also need to figure out how you’ll pay for all these expenses. Do you have any savings? Are you willing to take out loans? These questions will help you determine if you can afford to open a business.
Now that you have a general idea of what you’d like to do, it’s time to look into specific aspects of starting a business.
My Final Thoughts and My #1 Recommendation
If you follow all of the steps above, you’ll be able to get more traffic and potential customers to your site, boost conversions, and improve your rankings with Google. So now that we’ve covered everything you need to know about optimizing your small business website, let’s talk about some ways you can actually start doing it right away!
If you need help on how to get started, check out my #1 recommendation on building a successful business online. You can get access to hundreds of training videos, 24/7 support, professional consultations, private access to training guides, tools, personal private assistance, my personal help, and much more.
PS: Click here to review my #1 recommendation in detail.